Thomas Rudolph
Thomas Rudolph
Professor of Marketing and Retail Management
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Cited by
Cited by
Does customer demotion jeopardize loyalty?
T Wagner, T Hennig-Thurau, T Rudolph
Journal of marketing 73 (3), 69-85, 2009
Shopping benefits of multichannel assortment integration and the moderating role of retailer type
O Emrich, M Paul, T Rudolph
Journal of Retailing 91 (2), 326-342, 2015
Towards a hierarchical theory of shopping motivation
T Wagner, T Rudolph
Journal of Retailing and Consumer Services 17 (5), 415-429, 2010
Customer-Value: Kundenvorteile schaffen Unternehmensvorteile
C Belz, T Bieger
MI Wirtschaftsbuch, 2006
Loyalty formation for different customer journey segments
D Herhausen, K Kleinlercher, PC Verhoef, O Emrich, T Rudolph
Journal of Retailing 95 (3), 9-29, 2019
Customer inspiration: Conceptualization, scale development, and validation
T Böttger, T Rudolph, H Evanschitzky, T Pfrang
Journal of Marketing 81 (6), 116-131, 2017
New insights in the moderating effect of switching costs on the satisfaction–repurchase behavior link
L Nagengast, H Evanschitzky, M Blut, T Rudolph
Journal of retailing 90 (3), 408-427, 2014
Feed them facts: Value perceptions and consumer use of sustainability-related product information
JN Meise, T Rudolph, P Kenning, DM Phillips
Journal of Retailing and Consumer Services 21 (4), 510-519, 2014
Scale development for consumer confusion
M Schweizer, AJ Kotouc, T Wagner
Advances in consumer Research 33 (1), 184-190, 2006
What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category
JC Bauer, AJ Kotouc, T Rudolph
Journal of Retailing and Consumer Services 19 (1), 11-26, 2012
Gamifying the digital shopping experience: games without monetary
JC Bauer, M Linzmajer, L Nagengast, T Rudolph, E D’Cruz
Positionierungs-und Profilierungsstrategien im europäischen Einzelhandel
T Rudolph
Thexis, 1993
Modernes Handelsmanagement
T Rudolph
Schäffer-Poeschel, 2021
Curated subscription commerce: A theoretical conceptualization
SF Bischof, TM Boettger, T Rudolph
Journal of Retailing and Consumer Services 54, 101822, 2020
Erfolgreiche Geschäftsmodelle im europäischen Handel: Ausmass, Formen und Konsequenzen der Internationalisierung für das Handelsmanagement
T Rudolph
Thexis, 2000
Positionierung-Kernentscheidung des Marketing
T Tomczak, T Rudolph, A Roosdorp
Thexis, 1996
Barriers to online shopping in Switzerland
T Rudolph, B Rosenbloom, T Wagner
Journal of International Consumer Marketing 16 (3), 55-74, 2004
Disruption at the door: A taxonomy on subscription models in retailing
T Rudolph, SF Bischof, T Böttger, N Weiler
Marketing Review St. Gallen, 18-25, 2017
Websites as information hubs: how informational channel integration and shopping benefit density interact in steering customers to the physical store
K Kleinlercher, O Emrich, D Herhausen, PC Verhoef, T Rudolph
Journal of the Association for Consumer Research 3 (3), 330-342, 2018
Wenn Käufer streiken: mit klarem Profil gegen consumer confusion und Kaufmüdigkeit
M Schweizer, T Rudolph
Springer-Verlag, 2004
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