Does customer demotion jeopardize loyalty? T Wagner, T Hennig-Thurau, T Rudolph Journal of marketing 73 (3), 69-85, 2009 | 400 | 2009 |
Customer inspiration: Conceptualization, scale development, and validation T Böttger, T Rudolph, H Evanschitzky, T Pfrang Journal of Marketing 81 (6), 116-131, 2017 | 352 | 2017 |
Loyalty formation for different customer journey segments D Herhausen, K Kleinlercher, PC Verhoef, O Emrich, T Rudolph Journal of Retailing 95 (3), 9-29, 2019 | 342 | 2019 |
Shopping benefits of multichannel assortment integration and the moderating role of retailer type O Emrich, M Paul, T Rudolph Journal of Retailing 91 (2), 326-342, 2015 | 241 | 2015 |
Towards a hierarchical theory of shopping motivation T Wagner, T Rudolph Journal of retailing and consumer services 17 (5), 415-429, 2010 | 217 | 2010 |
Customer-Value: Kundenvorteile schaffen Unternehmensvorteile C Belz, T Bieger MI Wirtschaftsbuch, 2004 | 180 | 2004 |
Feed them facts: Value perceptions and consumer use of sustainability-related product information JN Meise, T Rudolph, P Kenning, DM Phillips Journal of Retailing and Consumer Services 21 (4), 510-519, 2014 | 155 | 2014 |
New insights in the moderating effect of switching costs on the satisfaction–repurchase behavior link L Nagengast, H Evanschitzky, M Blut, T Rudolph Journal of retailing 90 (3), 408-427, 2014 | 142 | 2014 |
What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category JC Bauer, AJ Kotouc, T Rudolph Journal of Retailing and Consumer Services 19 (1), 11-26, 2012 | 132 | 2012 |
Modernes Handelsmanagement T Rudolph Schäffer-Poeschel, 2021 | 129* | 2021 |
Scale Development for Consumer Confusion. M Schweizer, AJ Kotouc, T Wagner Advances in consumer Research 33 (1), 2006 | 127 | 2006 |
Curated subscription commerce: A theoretical conceptualization SF Bischof, TM Boettger, T Rudolph Journal of Retailing and Consumer Services 54, 101822, 2020 | 110 | 2020 |
Disruption at the Door-A Taxonomy on Subscription Models in Retailing T Rudolph, SF Bischof, T Böttger, N Weiler Marketing Review St. Gallen 34 (5), 18-25, 2017 | 82 | 2017 |
Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty JC Bauer, M Linzmajer, L Nagengast, T Rudolph, E D'Cruz Journal of Service Management 31 (3), 563-595, 2020 | 75 | 2020 |
Positionierungs-und Profilierungsstrategien im europäischen Einzelhandel T Rudolph Thexis, 1993 | 75 | 1993 |
Barriers to online shopping in Switzerland T Rudolph, B Rosenbloom, T Wagner Journal of International Consumer Marketing 16 (3), 55-74, 2004 | 62 | 2004 |
Websites as information hubs: how informational channel integration and shopping benefit density interact in steering customers to the physical store K Kleinlercher, O Emrich, D Herhausen, PC Verhoef, T Rudolph Journal of the Association for Consumer Research 3 (3), 330-342, 2018 | 53 | 2018 |
Erfolgreiche Geschäftsmodelle im europäischen Handel: Ausmass, Formen und Konsequenzen der Internationalisierung für das Handelsmanagement T Rudolph Thexis, 2000 | 50 | 2000 |
Antecedents of webrooming in omnichannel retailing K Kleinlercher, M Linzmajer, PC Verhoef, T Rudolph Frontiers in Psychology 11, 606798, 2020 | 49 | 2020 |
Positionierung: Kernentscheidung des Marketing T Tomczak Verlag Thexis, 1996 | 48 | 1996 |