| Customer engagement: Exploring customer relationships beyond purchase SD Vivek, SE Beatty, RM Morgan Journal of marketing theory and practice 20 (2), 122-146, 2012 | 3634* | 2012 |
| A scale of consumer engagement SD Vivek The University of Alabama, 2009 | 446 | 2009 |
| Why do customers utilize the internet as a retailing platform? A view from consumer perceived value J Ming‐Sung Cheng, E Shih‐Tse Wang, J Ying‐Chao Lin, SD Vivek Asia Pacific journal of marketing and logistics 21 (1), 144-160, 2009 | 202 | 2009 |
| Analysis of interactions among core, transaction and relationship-specific investments: The case of offshoring SD Vivek, DK Banwet, R Shankar Journal of Operations Management 26 (2), 180-197, 2008 | 161 | 2008 |
| A longitudinal examination of partnership governance in offshoring: A moving target SD Vivek, RG Richey Jr, V Dalela Journal of World Business 44 (1), 16-30, 2009 | 141 | 2009 |
| I don't want to be a rule enforcer during the COVID-19 pandemic: frontline employees' plight WM Northington, ST Gillison, SE Beatty, S Vivek Journal of Retailing and Consumer Services 63, 102723, 2021 | 44 | 2021 |
| If you build it right, they will engage: A study of antecedent conditions of customer engagement SD Vivek, SE Beatty, M Hazod Customer engagement marketing, 31-51, 2018 | 43 | 2018 |
| Partner engagement: A perspective on B2B engagement SD Vivek, V Dalela, SE Beatty Customer Engagement, 53-66, 2015 | 22 | 2015 |
| Understanding performance of joint ventures: modeling the interactional strength of fit between partners S D. Vivek, R Glenn Richey The international journal of logistics management 24 (3), 356-379, 2013 | 15 | 2013 |
| Differentiating customer engagement and customer participation in service marketing: An abstract W Gillis, D Johansen, SD Vivek Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 13 | 2018 |
| Mitigation themes in supply chain research during the COVID-19 pandemic: a systematic literature review S Qrunfleh, S Vivek, R Merz, D Mathivathanan Benchmarking: An International Journal 30 (6), 1832-1849, 2023 | 9 | 2023 |
| A framework for partner engagement: Episodes in the life of interorganizational partnerships SD Vivek, V Dalela, MS Ahmed Journal of Marketing Theory and Practice 30 (4), 476-493, 2022 | 9 | 2022 |
| The employee's perspective of customer relationships: A typology V Dalela, AM Givan, SD Vivek, K Banerji Journal of services research 18 (2), 37-54, 2018 | 6 | 2018 |
| Review of engagement drivers for an instrument to measure customer engagement marketing strategy S Vivek, C Kazanis, I Jain Handbook of Research on Customer Engagement, 271-290, 2019 | 4 | 2019 |
| How Customer Engagement and Customer Participation Translate Across High-Involvement Purchases (Like Higher Education) WT Gillis, D Johansen, SD Vivek | 3 | 2018 |
| A STUDY OF SERVICE ETHNOCENTRISM AND ITS RELATIONSHIP WITH SOCIAL CONNECTEDNESS. SD Vivek, AM Patwardhan, V Dalela Journal of Services Research 11 (2), 2011 | 3 | 2011 |
| Collaborative learning issues in synchronous online interactions S Vivek, Y Ansari Technology for Education (T4E), 2010 International Conference on, 5-8, 2010 | 3 | 2010 |
| ICT-Based Research Tools to Determine the Importance of Vaccine Distribution in Supply Chain Efficiency: Specific Case of Bibliometrix S Qrunfleh, S Vivek, R Merz ICT Systems and Sustainability: Proceedings of ICT4SD 2022, 199-206, 2022 | 1 | 2022 |
| Improving faculty pedagogy through use of Artificial intelligence-A student engagement facilitation tool MS Ahmed, P Chunduri, S Vivek EDULEARN20 Proceedings, 294-294, 2020 | 1 | 2020 |
| FLEs' concerns with misbehaving customers in the time of COVID and beyond ST Gillison, SE Beatty, WM Northington, S Vivek Journal of Service Theory and Practice 33 (6), 771-795, 2023 | | 2023 |
Vivek DalelaAssociate Professor, Marketing & Supply Chain Management, Grand Valley State UniversityVerified email at gvsu.edu
