Jelena Spanjol
Jelena Spanjol
Professor, Ludwig-Maximilians-Universität (LMU) München, Institute for Innovation Management
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Cited by
Cited by
Sociocognitive Dynamics in a Product Market.
JA Rosa, JF Porac, J Runser-Spanjol, MS Saxon
Journal of Marketing 63 (4), 1999
Innovation's effect on firm value and risk: Insights from consumer packaged goods
AB Sorescu, J Spanjol
Journal of Marketing 72 (2), 114-132, 2008
How Many and What Kind? The Role of Strategic Orientation in New Product Ideation*
J Spanjol, WJ Qualls, JA Rosa
Journal of Product Innovation Management 28 (2), 236-250, 2011
Employer–employee congruence in environmental values: An exploration of effects on job satisfaction and creativity
J Spanjol, L Tam, V Tam
Journal of Business Ethics 130 (1), 117-130, 2015
Scrooge posing as Mother Teresa: How hypocritical social responsibility strategies hurt employees and firms
S Scheidler, LM Edinger-Schons, J Spanjol, J Wieseke
Journal of Business Ethics 157 (2), 339-358, 2019
The interplay of customer and product innovation dynamics: An exploratory study
JD Bohlmann, J Spanjol, WJ Qualls, JA Rosa
Journal of Product Innovation Management 30 (2), 228-244, 2013
When planning is not enough: The self-regulatory effect of implementation intentions on changing snacking habits.
L Tam, RP Bagozzi, J Spanjol
Health Psychology 29 (3), 284, 2010
Responsibility and Well-Being: Resource Integration Under Responsibilization in Expert Services
L Anderson, J Spanjol, JG Jefferies, AL Ostrom, C Nations Baker, ...
Journal of Public Policy & Marketing 35 (2), 262-279, 2016
Micro-level product-market dynamics: Shared knowledge and its relationship to market development
JA Rosa, J Spanjol
Journal of the Academy of Marketing Science 33 (2), 197-216, 2005
Co-Production of Prolonged, Complex, and Negative Services An Examination of Medication Adherence in Chronically Ill Individuals
J Spanjol, AS Cui, C Nakata, LK Sharp, SY Crawford, Y Xiao, ...
Journal of Service Research 18 (3), 284-302, 2015
New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions*
J Spanjol, L Tam, WJ Qualls, JD Bohlmann
Journal of Product Innovation Management 28 (5), 623-640, 2011
Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
A Griffin, BW Josephson, G Lilien, F Wiersema, B Bayus, R Chandy, ...
Marketing Letters 24 (4), 323-337, 2013
Strategic Orientation and Product Innovation: Exploring a Decompositional Approach
J Spanjol, S Mühlmeier, T Tomczak
Journal of Product Innovation Management 29 (6), 967-985, 2012
Transforming community well-being through patients' lived experiences
AS Gallan, JR McColl-Kennedy, T Barakshina, B Figueiredo, JG Jefferies, ...
Journal of Business Research 100, 376-391, 2019
America's family vehicle: Path creation in the US minivan market
J Porac, JA Rosa, J Spanjol, M Saxon
Path dependence and creation, 213-242, 2001
Social innovation in an interconnected world: Introduction to the special issue
RP Lee, J Spanjol, SL Sun
Journal of Product Innovation Management 36 (6), 662-670, 2019
Chronic illness medication compliance: a liminal and contextual consumer journey
C Nakata, E Izberk-Bilgin, L Sharp, J Spanjol, AS Cui, SY Crawford, ...
Journal of the Academy of Marketing Science 47 (2), 192-215, 2019
To Change or Not To Change: How Regulatory Focus Affects Change in Dyadic Decision‐Making
J Spanjol, L Tam
Creativity and Innovation Management 19 (4), 346-363, 2010
Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study
F Beuk, AJ Malter, J Spanjol, J Cocco
Journal of Product Innovation Management 31 (4), 647-663, 2014
The dual role of IT capabilities in the development of digital products and services
F Wiesboeck, T Hess, J Spanjol
Information & Management 57 (8), 103389, 2020
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