Follow
Brian J Baldus
Title
Cited by
Cited by
Year
Online brand community engagement: Scale development and validation
BJ Baldus, C Voorhees, R Calantone
Journal of business research 68 (5), 978-985, 2015
6612015
Driving in-role and extra-role brand performance among retail frontline salespeople: Antecedents and the moderating role of customer orientation
DE Hughes, KA Richards, R Calantone, B Baldus, RA Spreng
Journal of Retailing 95 (2), 130-143, 2019
412019
US chief procurement officers’ perspectives on public procurement
BJ Baldus, L Hatton
Journal of purchasing and supply management 26 (1), 100538, 2020
252020
Leveraging online communities to support the brand and develop the community
BJ Baldus
Journal of Internet commerce 17 (2), 115-144, 2018
132018
Insight Generation with Marketing Research Online Communities (MROCs)
BJ Baldus
Journal of Internet commerce 14 (4), 476-491, 2015
62015
Engagement in online brand communities and marketing research online communities (MROCs)
BJ Baldus
Michigan State University, 2013
32013
Strategic Directions in B2C Social Media Marketing
KE Mishra, BJ Baldus
The SAGE Handbook of Social Media Marketing, 14, 2022
12022
Beyond Performance: The Reseller Salesperson as Brand Evangelist
D E Hughes, R Calantone, B Baldus
The Sustainable Global Marketplace, 316-316, 2015
12015
The Rules of Community Engagement
BJ Baldus, MS Austin
http://learn.communispace.com/the-rules-of-community-engagement, 2013
2013
FOSTERING BRAND EVANGELISM IN RESELLER SALESPEOPLE
DE Hughes, B Baldus, R Calantone, R Spreng
Enhancing Knowledge Development in Marketing, 491, 2010
2010
The system can't perform the operation now. Try again later.
Articles 1–10