| Role of content strategy in social media brand communities: a case of higher education institutes in India K Chauhan, A Pillai Journal of Product & Brand Management 22 (1), 40-51, 2013 | 371 | 2013 |
| User acceptance of hedonic versus utilitarian social networking web sites A Pillai, J Mukherjee Journal of Indian Business Research 3 (3), 180-191, 2011 | 69 | 2011 |
| Corporate branding literature: A research paradigm review A Pillai Journal of Brand Management 19, 331-343, 2012 | 60 | 2012 |
| Differential impact of advertising and distribution expenditure on Tobin's Q: A perspective from listed firms in India A Sahay, A Pillai Journal of Indian Business Research 1 (2/3), 77-94, 2009 | 28 | 2009 |
| E-governance using mobile applications: A case study of India during the COVID-19 pandemic S Goyal, A Pillai, S Chauhan Australasian Journal of Information Systems 25, 1-29, 2021 | 12 | 2021 |
| User acceptance of social networking websites in India: Orkut vs. Facebook A Pillai International Journal of Indian Culture and Business Management 5 (4), 405-414, 2012 | 12 | 2012 |
| HR issues in BPO A Pillai HRM Review, ICFAI University Press, 2006 | 12 | 2006 |
| A Netnographic Analysis of Facebook Content Strategy of World's Top 10 Management Institutes A Pillai, K Chauhan International Journal of E-business Research 11 (3), 1-17, 2015 | 5 | 2015 |
| Social Media Simplified: Social Media Simplified: A Practical Guide to Effective Social Media Marketing V Haryal Prabhat Prakashan, 2011 | 3 | 2011 |
| Crisis communication in the digital era G Bajaj, A Pillai, R Gupta Managing in Recovering Markets, 377-394, 2015 | 2 | 2015 |
| Nuances of Media Planning in New Media Age AP Pillai Application of Gaming in New Media Marketing, 151-170, 2019 | | 2019 |
| MODELING THE EMERGING MARKET ONLINE SOCIAL NETWORK ADOPTION BEHAVIOR: EVIDENCE FROM INDIA J Mukherjee, A Pillai Management & Change 16 (1/2), 149, 2012 | | 2012 |
| Case of Two GMs at Wave Telecom Ltd A Pillai, SS Taneja, S Mukherji Vision 15 (3), 279-283, 2011 | | 2011 |
| AUTHOR COPY A Pillai Journal of Brand Management, 2011 | | 2011 |
| Global Capital Markets Deepening A Pillai Portfolio Organizer, ICFAI University Press, 2006 | | 2006 |
| Albertsons Incorporated’s dilemma A Pillai ECCH, 2006 | | 2006 |
| Arcleor: The Gem of Luxembourg S Agrawal, A Pillai ECCH, 2006 | | 2006 |
| Mega Mergers in US Telecomm Industry A Pillai ECCH, 2006 | | 2006 |
| Rasna Going Global A Pillai ECCH, 2006 | | 2006 |
| Tug of War-NSE vs. BSE A Pillai ECCH, 2006 | | 2006 |
