| Students’ Emotional Engagement in Lecturers’ Personal Facebook Account MNONH Padma Pillai, Jusang Bolong International Journal of Academic Research in Business and Social Sciences …, 2021 | 1* | 2021 |
| FACEBOOK: LECTURERS’PERSONALITY, CREDIBILITY AND STUDENTS’PERFORMANCES P Pillai The Online Journal of Communication and Media–January 1 (1), 2015 | 1 | 2015 |
| Case 7: TikTok Tales: Unravelling the Penang State Museum’s Content Strategy for Enhanced Audience Engagement JSY Ho, PM Lau, P Pillai, SN Azizan Marketing Case Studies in Emerging Markets: Contemporary Multi-industry …, 2024 | | 2024 |
| Research note–Sensational museums on TikTok: reaching young virtual tourists with short videos PM Lau, JSY Ho, P Pillai Consumer Behavior in Tourism and Hospitality 19 (1), 70-81, 2024 | | 2024 |
| 30. Social Media for Museum Heritage Promotion: Riding the Waves of ‘TikTok’ PM Lau, JSY Ho, P Pillai Responsible Tourism and Hospitality (ICRTH) 2022, 117, 2023 | | 2023 |
| Students’ Perceived Intensity of Lecturers’ Self-Disclosure on Facebook Account PP Bolong J International Journal of Academic Research in Business and Social Sciences E …, 2020 | | 2020 |
| I FEEL CONNECTED: A COMPARATIVE STUDY OF STUDENT ENGAGEMENT AND LECTURERS’CREDIBILITY P PILLAI, V SHANMUGAM COMinG SPECIAL ISSUE II 2 (8), 215, 2016 | | 2016 |
