Tyler Hancock
Tyler Hancock
Assistant Professor, University of Toledo
Verified email at utoledo.edu
Cited by
Cited by
One size doesn’t fit all: a uses and gratifications analysis of social media platforms
MJ Pelletier, A Krallman, FG Adams, T Hancock
Journal of Research in Interactive Marketing, 2020
Positioning through B2B carrier signals: Understanding how service quality is communicated via websites
Z Williams, JE Lueg, T Hancock, SP Goffnett
Industrial Marketing Management 81, 54-64, 2019
Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust
SF Waites, JL Stevens, T Hancock
Journal of Consumer Behaviour 19 (6), 632-644, 2020
Exploring jealousy and envy in communal relationship revenge-seeking
T Hancock, FG Adams, M Breazeale, JE Lueg
Journal of Consumer Marketing, 2020
Three essays on malicious consumer deviance: The creation, dissemination, and elimination of misleading information
T Hancock
Marketing, Quantitative Analysis, and Business Law, 2020
Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: An Abstract
T Hancock, B Kazandjian, C Barney, K Nambisan
Academy of Marketing Science Annual Conference, 609-610, 2019
There’s Never Enough: A Taxonomy of Online Retail Scarcity Cues
T Hancock, JL Stevens, SF Waites
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