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Dr. Olutayo Otubanjo
Dr. Olutayo Otubanjo
Lagos Business School
Verified email at lbs.edu.ng
Title
Cited by
Cited by
Year
Leveraging rebranding of ‘unattractive’nation brands to stimulate post-disaster tourism
OC Amujo, O Otubanjo
Tourist Studies 12 (1), 87-105, 2012
1352012
Understanding the meaning of corporate identity: a conceptual and semiological approach
BO Otubanjo, TC Melewar
Corporate communications: an international journal 12 (4), 414-432, 2007
1252007
Employer branding: Moulding desired perceptions in current and potential employees
T Oladipo, J Iyamabo, O Otubanjo
J. Mgmt. & Sustainability 3, 55, 2013
552013
Understanding corporate re-branding: an evolution theory perspective
A Tevi, O Otubanjo
Available at SSRN 2197664, 2012
552012
Theorising the interconnectivity between corporate social responsibility (CSR) and corporate identity
O Otubanjo
J. Mgmt. & Sustainability 3, 74, 2013
402013
A three-component definition of strategic marketing
J Iyamabo, O Otubanjo
International Journal of Marketing Studies 5 (1), 16-33, 2012
382012
Conceptualising the notion of corporate brand covenant
O Otubanjo, T Abimbola, O Amujo
Journal of Product & Brand Management 19 (6), 410-422, 2010
372010
The informal corporate identity communication process
O Otubanjo, OC Amujo, N Cornelius
Corporate Reputation Review 13, 157-171, 2010
342010
Corporate and organizational identity: Two sides of the same coin
GR Dowling, T Otubanjo
AMS review 1, 171-182, 2011
272011
Corporate identity: Identifying dominant elements in CI models
J Iyamabo, S Owolawi, O Otubanjo, MT Balogun
Journal of Management Research 5 (3), 28-43, 2013
242013
Impact of corporate social irresponsibility on the corporate image and reputation of multinational oil corporations in Nigeria
OC Amujo, B Adeyinka Laninhun, O Otubanjo, V Olufunmilayo Ajala
Corporate social irresponsibility: A challenging concept, 263-293, 2012
212012
150 years of modern public relations practices in Nigeria
O Otubanjo, O Amujo, TC Melewar
Global Media Journal: Pakistan Edition 6 (1), 1-26, 2013
202013
Building a powerful entrepreneurial brand: the role of critical success factors and its impact on Competitive Advantage
O Otubanjo
Social Science Research Network, 2011
202011
A functional perspective to the meaning of corporate reputation
CC Chen, O Otubanjo
The Marketing Review 13 (4), 329-345, 2013
192013
A holistic corporate identity communications process
O Otubanjo, OC Amujo
The Marketing Review 12 (4), 402-416, 2012
182012
Practitioner conceptualisations of Corporate Identity 1950-2010: Review and analysis
O Otubanjo
The marketing review 11 (3), 263-279, 2011
172011
Industry construction of the meaning of corporate identity in nigeria's banking services sector: An interpretive analysis of corporate advertisements, 1970-2005
BO Otubanjo
Brunel University Brunel Business School PhD Theses, 2008
172008
Investigating service responsiveness in customer perception of the corporate logo
A Coker, J Iyamabo, O Otubanjo
International Journal of Business and Management 8 (11), 2013
162013
The Corporate Heritage Brand Development Process: A New Institutional Theory Approach.
O Otubanjo, OE Adegbile
IUP Journal of Brand Management 16 (1), 2019
122019
The extended corporate identity mix
O Otubanjo
International Journal of Marketing Studies 5 (1), 59, 2013
122013
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