| The DAST Framework for Retail Atmospherics: The Impact of In-and Out-of-Store Retail Journey Touchpoints on the Customer Experience AL Roggeveen, D Grewal, EB Schweiger Journal of Retailing, 2020 | 253 | 2020 |
| Artificial intelligence: The light and the darkness D Grewal, A Guha, CB Satornino, EB Schweiger Journal of Business Research 136, 229-236, 2021 | 95 | 2021 |
| Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies AL Roggeveen, D Grewal, J Karsberg, SM Noble, J Nordfält, VM Patrick, ... Journal of Retailing 97 (1), 81-98, 2021 | 87 | 2021 |
| Social influence, risk and benefit perceptions, and the acceptability of risky energy technologies: An explanatory model of nuclear power versus shale gas JIM De Groot, E Schweiger, I Schubert Risk Analysis 40 (6), 1226-1243, 2020 | 41 | 2020 |
| How artificiality and intelligence affect voice assistant evaluations A Guha, T Bressgott, D Grewal, D Mahr, M Wetzels, E Schweiger Journal of the Academy of Marketing Science 51 (4), 843-866, 2023 | 40 | 2023 |
| How communications by AI-enabled voice assistants impact the customer journey D Grewal, A Guha, E Schweiger, S Ludwig, M Wetzels Journal of Service Management 33 (4/5), 705-720, 2022 | 20 | 2022 |
| Managing the luxury shopping experience: implications for retail channels E Schweiger, D Grewal, AL Roggeveen, LS Beitelspacher Research handbook on luxury branding, 150-169, 2020 | 10 | 2020 |
| In-store endcap projections and their effect on sales EB Schweiger, CP Ahlbom, J Nordfält, AL Roggeveen, D Grewal Journal of Retailing 99 (1), 5-16, 2023 | 6 | 2023 |
| The perks and perils of artificial intelligence use in lateral exchange markets CB Satornino, D Grewal, A Guha, EB Schweiger, RC Goodstein Journal of Business Research 158, 113580, 2023 | 4 | 2023 |
| How in-store retail and service atmosphere create customer engagement EB Schweiger, AL Roggeveen, D Grewal, NM Puccinelli Handbook of Research on Customer Engagement, 126-163, 2019 | 4 | 2019 |
| In-store communications: Understanding the mundane, the bright sides, and the unexpected AL Roggeveen, EB Schweiger, D Grewal Australasian Marketing Journal 31 (4), 332-337, 2023 | 2 | 2023 |
| Fostering customer loyalty using technology EB Schweiger, D Grewal Handbook of Research on Customer Loyalty, 291-305, 2022 | | 2022 |
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerified email at babson.edu
