Claire Tsai
Claire Tsai
Professor of Marketing, University of Toronto
Verified email at - Homepage
Cited by
Cited by
No pain, no gain? How fluency and construal level affect consumer confidence
CI Tsai, AL McGill
Journal of Consumer Research 37 (5), 807-821, 2011
Effects of amount of information on judgment accuracy and confidence
CI Tsai, J Klayman, R Hastie
Organizational Behavior and Human Decision Processes 107 (2), 97-105, 2008
Psychological distance and subjective experience: How distancing reduces the feeling of difficulty
M Thomas, CI Tsai
Journal of Consumer Research 39 (2), 324-340, 2012
How price promotions influence postpurchase consumption experience over time
L Lee, CI Tsai
Journal of consumer research 40 (5), 943-959, 2014
When does feeling of fluency matter? How abstract and concrete thinking influence fluency effects
CI Tsai, M Thomas
Psychological Science 22 (3), 348-354, 2011
From browsing to buying and beyond: The needs-adaptive shopper journey model
L Lee, JJ Inman, JJ Argo, T Böttger, U Dholakia, T Gilbride, K Van Ittersum, ...
Journal of the Association for Consumer Research 3 (3), 277-293, 2018
Hedonomics in consumer behavior
CK Hsee, CI Tsai
Handbook of consumer psychology, 637-655, 2018
Predicting consumption time: the role of event valence and unpacking
CI Tsai, M Zhao
Journal of Consumer Research 38 (3), 459-473, 2011
Increasing organ donor registrations with behavioral interventions: A field experiment
N Robitaille, N Mazar, CI Tsai, AM Haviv, E Hardy
Journal of Marketing 85 (3), 168-183, 2021
Moving citizens online: Using salience & message framing to motivate behavior change
N Castelo, E Hardy, J House, N Mazar, C Tsai, M Zhao
Behavioral Science & Policy 1 (2), 57-68, 2015
Overpredicting and underprofiting in pricing decisions
L Shen, CK Hsee, Q Wu, CI Tsai
Journal of Behavioral Decision Making 25 (5), 512-521, 2012
The effects of duration knowledge on forecasted versus actual affective experiences
M Zhao, CI Tsai
Journal of Consumer Research 38 (3), 525-534, 2011
A behavioral account of compensation awarding decisions
CI Tsai, CK Hsee
Journal of Behavioral Decision Making 22 (2), 138-152, 2009
Risky but alluring: Severe COVID-19 pandemic influence increases risk taking.
CI Tsai, Y Zeng
Journal of Experimental Psychology: Applied 27 (4), 679, 2021
How incidental confidence influences self‐interested behaviors: A double‐edged sword
CI Tsai, JL Xie
Journal of Behavioral Decision Making 30 (5), 1168-1181, 2017
Spending windfall (“found”) time on hedonic versus utilitarian activities
J Chung, L Lee, DR Lehmann, CI Tsai
Journal of Consumer Research 49 (6), 1118-1139, 2023
Salient knowledge that others are also evaluating reduces judgment extremity
CI Tsai, M Zhao, D Soman
Journal of the Academy of Marketing Science 50 (2), 366-387, 2022
Nudging to increase organ and tissue donor registrations
N Robitaille, N Mazar, CI Tsai
ACR North American Advances, 2015
Hedonics in consumer behavior
CK Hsee, CI Tsai
HANDBOOK OF CONSUMER PSYCHOLOGY, CP Haugtvedt, PM Herr, and FR Kardes, eds …, 2007
The Found Time
J Chung, C Tsai, L Lee, D Lehmann
ACR North American Advances, 2016
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