| No pain, no gain? How fluency and construal level affect consumer confidence CI Tsai, AL McGill Journal of Consumer Research 37 (5), 807-821, 2011 | 243 | 2011 |
| Effects of amount of information on judgment accuracy and confidence CI Tsai, J Klayman, R Hastie Organizational Behavior and Human Decision Processes 107 (2), 97-105, 2008 | 239 | 2008 |
| Psychological distance and subjective experience: How distancing reduces the feeling of difficulty M Thomas, CI Tsai Journal of Consumer Research 39 (2), 324-340, 2012 | 149 | 2012 |
| How price promotions influence postpurchase consumption experience over time L Lee, CI Tsai Journal of consumer research 40 (5), 943-959, 2014 | 122 | 2014 |
| From browsing to buying and beyond: The needs-adaptive shopper journey model L Lee, JJ Inman, JJ Argo, T Böttger, U Dholakia, T Gilbride, K Van Ittersum, ... Journal of the Association for Consumer Research 3 (3), 277-293, 2018 | 111 | 2018 |
| When does feeling of fluency matter? How abstract and concrete thinking influence fluency effects CI Tsai, M Thomas Psychological Science 22 (3), 348-354, 2011 | 105 | 2011 |
| Hedonomics in consumer behavior CK Hsee, CI Tsai Handbook of consumer psychology, 637-655, 2018 | 55 | 2018 |
| Predicting consumption time: the role of event valence and unpacking CI Tsai, M Zhao Journal of Consumer Research 38 (3), 459-473, 2011 | 46 | 2011 |
| Moving citizens online: Using salience & message framing to motivate behavior change N Castelo, E Hardy, J House, N Mazar, C Tsai, M Zhao Behavioral Science & Policy 1 (2), 57-68, 2015 | 41 | 2015 |
| Increasing organ donor registrations with behavioral interventions: A field experiment N Robitaille, N Mazar, CI Tsai, AM Haviv, E Hardy Journal of Marketing 85 (3), 168-183, 2021 | 40 | 2021 |
| Overpredicting and underprofiting in pricing decisions L Shen, CK Hsee, Q Wu, CI Tsai Journal of Behavioral Decision Making 25 (5), 512-521, 2012 | 24 | 2012 |
| The effects of duration knowledge on forecasted versus actual affective experiences M Zhao, CI Tsai Journal of Consumer Research 38 (3), 525-534, 2011 | 19 | 2011 |
| Risky but alluring: Severe COVID-19 pandemic influence increases risk taking. CI Tsai, Y Zeng Journal of Experimental Psychology: Applied 27 (4), 679, 2021 | 18 | 2021 |
| A behavioral account of compensation awarding decisions CI Tsai, CK Hsee Journal of Behavioral Decision Making 22 (2), 138-152, 2009 | 14 | 2009 |
| Spending windfall (“found”) time on hedonic versus utilitarian activities J Chung, L Lee, DR Lehmann, CI Tsai Journal of Consumer Research 49 (6), 1118-1139, 2023 | 11 | 2023 |
| How incidental confidence influences self‐interested behaviors: A double‐edged sword CI Tsai, JL Xie Journal of Behavioral Decision Making 30 (5), 1168-1181, 2017 | 10 | 2017 |
| Salient knowledge that others are also evaluating reduces judgment extremity CI Tsai, M Zhao, D Soman Journal of the Academy of Marketing Science 50 (2), 366-387, 2022 | 5 | 2022 |
| Nudging to increase organ and tissue donor registrations N Robitaille, N Mazar, CI Tsai ACR North American Advances, 2015 | 5 | 2015 |
| The Found Time J Chung, C Tsai, L Lee, D Lehmann ACR North American Advances, 2016 | 4 | 2016 |
| The intensification effect of quantity specificity on consumption experience over time C Tsai, M Zhao Methods 40 (3), 879-891, 2015 | 3 | 2015 |
Leonard LeeProfessor of Marketing, National University of SingaporeVerified email at nus.edu.sg
