| Reviewing Thailand's master plans and policies: implications for creative tourism? W Wattanacharoensil, M Schuckert Current Issues in Tourism 19 (10), 1045-1070, 2016 | 53 | 2016 |
| An airport experience framework from a tourism perspective W Wattanacharoensil, M Schuckert, A Graham Transport reviews 36 (3), 318-340, 2016 | 53 | 2016 |
| An analysis of the airport experience from an air traveler perspective W Wattanacharoensil, M Schuckert, A Graham, A Dean Journal of Hospitality and Tourism Management 32, 124-135, 2017 | 45 | 2017 |
| Generational diversity in the workplace: A systematic review in the hospitality context M Sakdiyakorn, W Wattanacharoensil Cornell Hospitality Quarterly 59 (2), 135-159, 2018 | 32 | 2018 |
| How global airports engage social media users: a study of Facebook use and its role in stakeholder communication W Wattanacharoensil, M Schuckert Journal of Travel & Tourism Marketing 32 (6), 656-676, 2015 | 32 | 2015 |
| A systematic review of cognitive biases in tourist decisions W Wattanacharoensil, D La-ornual Tourism Management 75, 353-369, 2019 | 29 | 2019 |
| Tourism curriculum in a global perspective: past, present, and future W Wattanacharoensil Canadian Center of Science and Education, 2014 | 26 | 2014 |
| The potential of floating markets for creative tourism: A study in Nakhon Pathom Province, Thailand W Wattanacharoensil, M Sakdiyakorn Asia Pacific Journal of Tourism Research 21 (sup1), S3-S29, 2016 | 23 | 2016 |
| Thailand's human resource competencies in airline service quality: voices from the airline industry W Wattanacharoensil, C Yoopetch Journal of Human Resources in Hospitality & Tourism 11 (4), 280-302, 2012 | 15 | 2012 |
| Impacts of community market development on the residents’ well-being and satisfaction P Fakfare, W Wattanacharoensil Tourism Review, 2020 | 9 | 2020 |
| An insight into the motivations of Thai working and holiday makers (WHMs) W Wattanacharoensil, S Talawanich Asian youth travellers, 15-37, 2018 | 9 | 2018 |
| Students’ expectations, experiences, and career direction after in-house internship: the pedagogical role of the hotel training center in Thailand N Dhevabanchachai, W Wattanacharoensil Journal of Teaching in Travel & Tourism 17 (2), 118-134, 2017 | 8 | 2017 |
| One does not simply … project a destination image within a participatory culture T Kolar, W Wattanacharoensil Journal of Destination Marketing & Management 18 (December 2020), 2020 | 6 | 2020 |
| Following a wonderful overseas experience: What happens when Thai youths return home? S Talawanich, L Jianvittayakit, W Wattanacharoensil Tourism Management Perspectives 31, 269-286, 2019 | 5 | 2019 |
| A scale development and validation on domestic tourists’ motivation: the case of second-tier tourism destinations P Fakfare, S Talawanich, W Wattanacharoensil Asia Pacific Journal of Tourism Research 25 (5), 489-504, 2020 | 4 | 2020 |
| Increasing Performance of the Two-Role Work Strategy: A Study of the International College Hotel and Training Center in Thailand. N Dhevabanchachai, W Wattanacharoensil International Education Studies 6 (12), 37-51, 2013 | 3 | 2013 |
| Exploring multi-quality attributes of airports and the asymmetric effects on air traveller satisfaction: The case of Thai International Airports P Fakfare, W Wattanacharoensil, A Graham Research in Transportation Business and Management, 2021 | 1 | 2021 |
| Preface to Journal of Travel and Tourism Marketing: special issue on measuring and monitoring overtourism W Wattanacharoensil, F Weber Journal of Travel & Tourism Marketing 37 (8-9), 871-872, 2020 | 1 | 2020 |
| An investigation of the Kumamon and Sukjai mascots on destination branding W Wattanacharoensil, S Kantamara, K Muangasame Journal of Place Management and Development, 1753-8335, 2020 | 1 | 2020 |
| Computer supported analysis of Thailand’s imagery on Pinterest T Janša, W Wattanacharoensil, T Kolar Current Issues in Tourism 23 (15), 1833-1839, 2020 | 1 | 2020 |
