| Harnessing the influence of social proof in online shopping: The effect of electronic word of mouth on sales of digital microproducts N Amblee, T Bui International journal of electronic commerce 16 (2), 91-114, 2011 | 776 | 2011 |
| The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? J Yang, W Kim, N Amblee, J Jeong European Journal of Marketing 46 (11/12), 1523-1538, 2012 | 167 | 2012 |
| From valence to emotions: Exploring the distribution of emotions in online product reviews R Ullah, N Amblee, W Kim, H Lee Decision Support Systems 81, 41-53, 2016 | 159 | 2016 |
| Can brand reputation improve the odds of being reviewed on-line? N Amblee, T Bui International Journal of Electronic Commerce 12 (3), 11-28, 2008 | 135 | 2008 |
| The impact of cleanliness on customer perceptions of security in hostels: A WOM-based approach N Amblee International Journal of Hospitality Management 49 (August), 37-39, 2015 | 72 | 2015 |
| Freeware downloads: An empirical investigation into the impact of expert and user reviews on demand for digital goods N Amblee, T Bui AMCIS 2007 Proceedings, 21, 2007 | 68 | 2007 |
| The impact of electronic-word-of-mouth on digital microproducts: an empirical investigation of Amazon shorts N Amblee, TX Bui | 45 | 2007 |
| Do product reviews really reduce search costs? N Amblee, R Ullah, W Kim Journal of Organizational Computing and Electronic Commerce 27 (3), 199-217, 2017 | 21 | 2017 |
| Value proposition and social proof in online deals: an exploratory study of Groupon. com NC Amblee, TX Bui Proceedings of the 14th annual international conference on electronic …, 2012 | 21 | 2012 |
| The impact of eWOM density on sales of travel insurance N Amblee Annals of Tourism Research 56 (C), 137-140, 2016 | 13 | 2016 |
| Special issue on the internationalization of higher education: Introduction NC Amblee Research in Comparative and International Education 13 (3), 373-377, 2018 | 10 | 2018 |
| The impact of additional electronic word-of-mouth on sales of digital micro-products over time: a longitudinal analysis of Amazon shorts N Amblee, T Bui 2007 40th Annual Hawaii International Conference on System Sciences (HICSS …, 2007 | 10 | 2007 |
| A more relevant MBA: The role of across-the-curriculum delivery of intercompetency coursework in aligning the required curriculum with required managerial competencies N Amblee, H Ertl, D Dhayanithy Journal of Management Education, 2022 | 9 | 2022 |
| Managing and measuring online brand value M Merz, D Czerwinski, N Amblee Proceedings of ASBBS 16 (1), 2009 | 7 | 2009 |
| How faculty members develop views on internationalization: The case of a top-ranked Indian business school NC Amblee, D Dhayanithy Research in Comparative and International Education 13 (3), 397-417, 2018 | 6 | 2018 |
| Word of mouth and critical reviews for the motion picture industry in South Korea: On mainstream and non-mainstream movies J Yang, L Kim, N Amblee, W Kim 2009 42nd Hawaii International Conference on System Sciences, 1-10, 2009 | 3 | 2009 |
| Three empirical studies on the impact of electronic word-of-mouth on digital microproducts N Amblee | 3 | 2007 |
| Technique to Harmonize Booking.com's Dual Rating Systems N Amblee, R Ullah Annals of Tourism Research 97 (November 2022), 103489, 2022 | 2 | 2022 |
| “Who Are My Customers?”: The Case of Social Marketing a Social Entrepreneurship Venture in India A Das, S Venkatraman, S Mitra, N Amblee Journal of Social Entrepreneurship, 2022 | 2 | 2022 |
| Insurance and Tourism N Amblee Encyclopedia of Tourism, 2nd Edition, 2023 | | 2023 |
