| “What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters P Magnusson, SA Westjohn, S Zdravkovic International Marketing Review, 2011 | 379 | 2011 |
| Dimensions of fit between a brand and a social cause and their influence on attitudes S Zdravkovic, P Magnusson, SM Stanley International Journal of Research in Marketing 27 (2), 151-160, 2010 | 300 | 2010 |
| Social identity and brand equity formation: A comparative study of collegiate sports fans BA Boyle, P Magnusson Journal of Sport Management 21 (4), 497-520, 2007 | 260 | 2007 |
| Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks P Magnusson, RT Wilson, S Zdravkovic, J Xin Zhou, SA Westjohn International Marketing Review 25 (2), 183-201, 2008 | 224 | 2008 |
| Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective SA Westjohn, N Singh, P Magnusson Journal of International Marketing 20 (1), 58-73, 2012 | 211 | 2012 |
| The Role of Cultural Intelligence in Marketing Adaptation and Export Performance P Magnusson, SA Westjohn, A Semenov, A Randrianasolo, S Zdravkovic Journal of International Marketing 21 (4), 44-61, 2013 | 193 | 2013 |
| When learning is not enough: A process model of expatriate adjustment as cultural cognitive dissonance reduction CP Maertz Jr, A Hassan, P Magnusson Organizational Behavior and Human Decision Processes 108 (1), 66-78, 2009 | 167 | 2009 |
| Beyond anger: A deeper look at consumer animosity CM Harmeling, P Magnusson, N Singh Journal of International Business Studies 46, 676-693, 2015 | 164 | 2015 |
| Technology readiness and usage: a global-identity perspective SA Westjohn, MJ Arnold, P Magnusson, S Zdravkovic, JX Zhou Journal of the Academy of Marketing Science 37, 250-265, 2009 | 163 | 2009 |
| International experience and CEO selection: An empirical study P Magnusson, DJ Boggs Journal of International Management 12 (1), 107-125, 2006 | 128 | 2006 |
| The spillover effects of prototype brand transgressions on country image and related brands P Magnusson, V Krishnan, SA Westjohn, S Zdravkovic Journal of International Marketing 22 (1), 21-38, 2014 | 127 | 2014 |
| Meta-analysis of cultural differences: Another slice at the apple P Magnusson, DW Baack, S Zdravkovic, KM Staub, LS Amine International Business Review 17 (5), 520-532, 2008 | 106 | 2008 |
| A process-based explanation of the psychic distance paradox: Evidence from global virtual teams P Magnusson, A Schuster, V Taras Management international review 54, 283-306, 2014 | 96 | 2014 |
| Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier P Magnusson, SA Westjohn, S Zdravkovic International Marketing Review, 2011 | 93 | 2011 |
| Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations P Magnusson, SA Westjohn, NJ Sirianni Journal of International Business Studies 50 (3), 318-338, 2019 | 91 | 2019 |
| Order-of-entry effects for service firms in developing markets: An examination of multinational advertising agencies P Magnusson, SA Westjohn, DJ Boggs Journal of International Marketing 17 (2), 23-41, 2009 | 90 | 2009 |
| Home country institutional effects on the multinationality–performance relationship: a comparison between emerging and developed market multinationals JMG Geleilate, P Magnusson, RC Parente, MJ Alvarado-Vargas Journal of International Management 22 (4), 380-402, 2016 | 79 | 2016 |
| The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning SA Westjohn, MJ Arnold, P Magnusson, K Reynolds Journal of International Marketing 24 (2), 22-39, 2016 | 71 | 2016 |
| Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams V Taras, D Baack, D Caprar, D Dow, F Froese, A Jimenez, P Magnusson Journal of International Management 25 (4), 100689, 2019 | 66 | 2019 |
| 15 Is there a country-of-origin theory? P Magnusson, SA Westjohn Handbook of research in international marketing, 292, 2011 | 60 | 2011 |
Stanford A. WestjohnUniversity of AlabamaVerified email at cba.ua.edu
