Peter Magnusson
Cited by
Cited by
“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters
P Magnusson, SA Westjohn, S Zdravkovic
International Marketing Review 28 (5), 454-472, 2011
Dimensions of fit between a brand and a social cause and their influence on attitudes
S Zdravkovic, P Magnusson, SM Stanley
International Journal of Research in Marketing 27 (2), 151-160, 2010
Social identity and brand equity formation: A comparative study of collegiate sports fans
BA Boyle, P Magnusson
Journal of Sport Management 21 (4), 497-520, 2007
Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective
SA Westjohn, N Singh, P Magnusson
Journal of International Marketing 20 (1), 58-73, 2012
Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
P Magnusson, RT Wilson, S Zdravkovic, J Xin Zhou, SA Westjohn
International Marketing Review 25 (2), 183-201, 2008
The Role of Cultural Intelligence in Marketing Adaptation and Export Performance
P Magnusson, SA Westjohn, A Semenov, A Randrianasolo, S Zdravkovic
Journal of International Marketing 21 (4), 44-61, 2013
Technology readiness and usage: a global-identity perspective
SA Westjohn, MJ Arnold, P Magnusson, S Zdravkovic, JX Zhou
Journal of the Academy of Marketing Science 37, 250-265, 2009
Beyond anger: A deeper look at consumer animosity
CM Harmeling, P Magnusson, N Singh
Journal of International Business Studies 46, 676-693, 2015
When learning is not enough: A process model of expatriate adjustment as cultural cognitive dissonance reduction
CP Maertz Jr, A Hassan, P Magnusson
Organizational Behavior and Human Decision Processes 108 (1), 66-78, 2009
The spillover effects of prototype brand transgressions on country image and related brands
P Magnusson, V Krishnan, SA Westjohn, S Zdravkovic
Journal of International Marketing 22 (1), 21-38, 2014
International experience and CEO selection: An empirical study
P Magnusson, DJ Boggs
Journal of International Management 12 (1), 107-125, 2006
Meta-analysis of cultural differences: Another slice at the apple
P Magnusson, DW Baack, S Zdravkovic, KM Staub, LS Amine
International Business Review 17 (5), 520-532, 2008
A process-based explanation of the psychic distance paradox: Evidence from global virtual teams
P Magnusson, A Schuster, V Taras
Management international review 54, 283-306, 2014
Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations
P Magnusson, SA Westjohn, NJ Sirianni
Journal of International Business Studies 50 (3), 318-338, 2019
Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
P Magnusson, SA Westjohn, S Zdravkovic
International Marketing Review 28 (5), 497-507, 2011
Order-of-entry effects for service firms in developing markets: An examination of multinational advertising agencies
P Magnusson, SA Westjohn, DJ Boggs
Journal of International Marketing 17 (2), 23-41, 2009
Home country institutional effects on the multinationality–performance relationship: a comparison between emerging and developed market multinationals
JMG Geleilate, P Magnusson, RC Parente, MJ Alvarado-Vargas
Journal of International Management 22 (4), 380-402, 2016
Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams
V Taras, D Baack, D Caprar, D Dow, F Froese, A Jimenez, P Magnusson
Journal of International Management 25 (4), 100689, 2019
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
SA Westjohn, MJ Arnold, P Magnusson, K Reynolds
Journal of International Marketing 24 (2), 22-39, 2016
15 Is there a country-of-origin theory?
P Magnusson, SA Westjohn
Handbook of research in international marketing, 292, 2011
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