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Anthony D. Pizzo, PhD
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eSport management: Embracing eSport education and research opportunities
DC Funk, AD Pizzo, BJ Baker
Sport Management Review 21 (1), 7-13, 2018
4782018
eSport vs sport: a comparison of spectator motives
A Pizzo, B Baker, S Na, M Lee, D Kim, D Funk
Faculty/Researcher Works, 2018
3512018
Esports sponsorship: An empirical examination of esports consumers’ perceptions of non-endemic sponsors
M Huettermann, GT Trail, AD Pizzo, V Stallone
Journal of Global Sport Management 8 (2), 524-549, 2023
562023
Navigating the iron cage: An institutional creation perspective of collegiate esports
AD Pizzo, GJ Jones, DC Funk
International Journal of Sport Management 20 (2), 27, 2019
532019
Esports scholarship review: Synthesis, contributions, and future research
AD Pizzo, Y Su, T Scholz, BJ Baker, J Hamari, L Ndanga
Journal of Sport Management 36 (3), 228-239, 2022
442022
Sport experience design: Wearable fitness technology in the health and fitness industry
AD Pizzo, BJ Baker, GJ Jones, DC Funk
Journal of Sport Management 35 (2), 130-143, 2020
432020
Non-fungible tokens: a research primer and implications for sport management
B Baker, A Pizzo, Y Su
Faculty/Researcher Works, 2022
382022
Collaborative self-study: Lessons from a study of wearable fitness technology and physical activity
BJ Baker, X Zhou, AD Pizzo, J Du, DC Funk
Sport management review 20 (1), 114-127, 2017
302017
Sensemaking of novelty: The dynamic nature of integrating esports within a traditional sport organization
AD Pizzo, GJ Jones, BJ Baker, DC Funk, T Kunkel
Sport management review 25 (3), 383-405, 2022
232022
The strategic advantage of mature-stage firms: Digitalization and the diversification of professional sport into esports
AD Pizzo, T Kunkel, GJ Jones, BJ Baker, DC Funk
Journal of Business Research 139, 257-266, 2022
222022
Corporate growth strategies in an era of digitalization: A network analysis of the National Basketball Association’s 2K League sponsors
C Lopez, AD Pizzo, K Gupta, H Kennedy, DC Funk
Journal of Business Research 133, 208-217, 2021
212021
Unpacking nuance among esports consumers: Market partitions within esports based on social media analytics
B Baker, A Pizzo
International Journal of Esports., Fox School of Business Research Paper …, 2021
102021
Esports gender diversity: A leisure constraints perspective
AD Pizzo, S Na, D Kim, K Alexandris, M Hyun
Journal of Leisure Research 54 (5), 602-623, 2023
62023
Hypercasual and hybrid-casual video gaming: A digital leisure perspective
AD Pizzo
Leisure Sciences, 1-20, 2023
62023
Cultivating “safe spaces” through a community sport-for-development (SFD) event: Implications for acculturation
GJ Jones, E Taylor, C Wegner, C Lopez, H Kennedy, A Pizzo
Sport Management Review 24 (2), 226-249, 2021
62021
The evolution of psychological involvement and customer loyalty: a longitudinal analysis of fitness facility members
M Yoshida, M Sato, AD Pizzo, R Kuramasu
Sport Management Review 26 (5), 744-765, 2023
32023
Esports fan engagement: A comparison of PC and console esports team fans
M Huettermann, AD Pizzo
Frontiers in Sports and Active Living 4, 880294, 2022
32022
Examining the efficacy of a government-led sport for development and peace event
GJ Jones, E Taylor, C Wegner, C Lopez, H Kennedy, A Pizzo
Journal of Sport Management 36 (1), 56-67, 2021
32021
The dynamics of esports crowdfunding campaign success: a social exchange perspective
H Xue, J Du, AD Pizzo, BJ Baker, TE Henry, G Yan, NM Watanabe
International Entrepreneurship and Management Journal, 1-25, 2023
12023
Convergence of Sport and Esports
AD Pizzo, DC Funk
The Routledge Handbook of Digital Sport Management, 293-307, 2022
12022
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