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Joe Bob Hester
Joe Bob Hester
Associate Professor, University of North Carolina
Verified email at email.unc.edu - Homepage
Title
Cited by
Cited by
Year
The economy and second-level agenda setting: A time-series analysis of economic news and public opinion about the economy
JB Hester, R Gibson
Journalism & Mass Communication Quarterly 80 (1), 73-90, 2003
3462003
The efficiency of constructed week sampling for content analysis of online news
JB Hester, E Dougall
Journalism & Mass Communication Quarterly 84 (4), 811-824, 2007
2992007
The agenda-setting function of national versus local media: A time-series analysis for the issue of same-sex marriage
JB Hester, R Gibson
Mass Communication & Society 10 (3), 299-317, 2007
1352007
Using humorous programs as a vehicle for humorous commercials
SD Perry, SA Jenzowsky, CM King, H Yi, JB Hester, J Gartenschlaeger
Journal of Communication 47 (1), 20-39, 1997
1151997
Consumer responses to gay-themed imagery in advertising
JB Hester, R Gibson
Advertising & Society Review 8 (2), 2007
572007
The environment: TV news, real-world cues, and public opinion over time
JB Hester, WJ Gonzenbach
Mass Comm Review 22, 5-20, 1995
421995
The influence of commercial humor on program enjoyment and evaluation
SD Perry, SA Jenzowsky, JB Hester, CM King, H Yi
Journalism & Mass Communication Quarterly 74 (2), 388-399, 1997
411997
Pull quotes shape reader perceptions of news stories
R Gibson, JB Hester, S Stewart
Newspaper Research Journal 22 (2), 66-78, 2001
372001
Using a Web-based interactive test as a learning tool
JB Hester
Journalism & Mass Communication Educator 54 (1), 35-41, 1999
321999
The importance of winning advertising award shows
JC Schweitzer, JB Hester
Southwestern Mass Communication 7 (1), 55-66, 1992
291992
Advertising & the business of brands: an introduction to careers & concepts in advertising & marketing
B Bendinger
(No Title), 2001
202001
Twitter diplomacy? A content analysis of eight US embassies’ Twitter feeds
M Sobel, D Riffe, JB Hester
The Journal of Social Media in Society 5 (2), 75-107, 2016
192016
Student understanding of the use of quotes and paraphrases
R Gibson, JB Hester
Journalism & Mass Communication Educator 54 (4), 59-68, 1999
171999
Public reactions to celebrity cancer disclosures via social media: Implications for campaign message design and strategy
RL Pavelko, JG Myrick, RS Verghese, JB Hester
Health Education Journal 76 (4), 492-506, 2017
132017
Effects of sources in coverage of same-sex marriage
R Gibson, JB Hester
Newspaper Research Journal 28 (2), 71-81, 2007
82007
Trust and the value of advertising: A test of the influence model
P Meyer, B Hester
Annual Meeting of the American Association for Public Opinion Research …, 2003
72003
Die Kraft des Humors. Kontextwirkungen von humorvollen Programmumfeldern
SD Perry, S Jenzowsky, JB Hester, C King, H Yi
Fernsehwerbung. Theoretische Analysen und empirische Befunde, 337-356, 1999
71999
Social Network Sites And Social Media: A New Research Paradigm For Strategic Communication?
JB Hester, CJ Vargo
American Academy of Advertising. Conference. Proceedings (Online), 177, 2013
42013
The organizational impact of advertising awards
JB Hester
Texas Tech University, 1988
41988
The relationship between tone of TV news coverage and public opinion for a controversial issue
JB Hester, R Gibson
Electronic News 1 (2), 89-102, 2007
22007
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