| The use of team-based learning as an approach to increased engagement and learning for marketing students: A case study P Chad Journal of Marketing Education 34 (2), 128-139, 2012 | 81 | 2012 |
| Development of a market orientation research agenda for the nonprofit sector P Chad, E Kyriazis, J Motion Journal of Nonprofit & Public Sector Marketing 25 (1), 1-27, 2013 | 66 | 2013 |
| Organizational change within charities: improved performance via introduction of market orientation and other strategic orientations P Chad International Review on Public and Nonprofit Marketing 11, 89-113, 2014 | 31 | 2014 |
| Implementing market orientation in charities: A necessity for survival P Chad Marketing Theory 13 (3), 303-322, 2013 | 30 | 2013 |
| Corporate rebranding: An employee-focused nonprofit case study P Chad Journal of Nonprofit & Public Sector Marketing 28 (4), 327-350, 2016 | 29 | 2016 |
| Extending the use of market orientation: Transforming a charity into a business P Chad Australasian Marketing Journal 21 (1), 10-16, 2013 | 27 | 2013 |
| Bringing marketing into nonprofit organisations: A managerial nightmare! P Chad, E Kyriazis, J Motion Australasian Marketing Journal (AMJ) 22 (4), 342-349, 2014 | 24 | 2014 |
| Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME P Chad Journal of Brand Management 22, 569-587, 2015 | 21 | 2015 |
| A Praxis framework for implementing market orientation into charities P Chad, J Motion, E Kyriazis Journal of Nonprofit & Public Sector Marketing 25 (1), 28-55, 2013 | 12 | 2013 |
| Equitable work-integrated-learning: Using practical simulations in university marketing subjects P Chad Australasian marketing journal 28 (2), 119-127, 2020 | 9 | 2020 |
| Rescuing unwanted household goods: Moving towards a circular economy P Chad Australasian Marketing Journal 31 (4), 279-293, 2023 | 2 | 2023 |
| Educating for the sustainable future: A conceptual process for mapping the United Nations sustainable development goals in marketing teaching using Bloom’s taxonomy S Deo, M Hinchcliff, NT Thai, M Papakosmas, P Chad, T Heffernan, ... Journal of Marketing Education, 02734753231201420, 2023 | 2 | 2023 |
| Corporate rebranding: a discourse transformation perspective P Chad | 2 | 2013 |
| A marketing discourse framework for charities P Chad | 2 | 2010 |
| SDG's In Marketing Curriculum: A Reflective Process M Papakosmas, M Hinchcliff, S Deo, N Thai, B Gibbons, T Heffernan, ... | | 2023 |
| Implementing corporate rebranding: Mis-understood by practitioners PA Chad | | 2014 |
| Professional photography-a focus on branding for success PA Chad | | 2012 |
| Sharing the cup of knowledge: utilising market orientation within charities P Chad | | 2012 |
| Case Study-Developing niche beer flavours-what's your'favourite'? P Chad | | 2009 |
Elias KyriazisUniversity of WollongongVerified email at uow.edu.au
Elias KyriazisUniversity of WollongongVerified email at uow.edu.au