| The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge ML Cheung, G Pires, PJ Rosenberger Asia Pacific Journal of Marketing and Logistics 32 (3), 695-720, 2020 | 431 | 2020 |
| Developing a conceptual model for examining social media marketing effects on brand awareness and brand image ML Cheung, GD Pires, PJ Rosenberger III International Journal of Economics and Business Research 17 (3), 243-261, 2019 | 248 | 2019 |
| Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong ML Cheung, GD Pires, PJ Rosenberger III, WKS Leung, H Ting Australasian Marketing Journal 29 (2), 118-131, 2021 | 180 | 2021 |
| Driving consumer–brand engagement and co-creation by brand interactivity ML Cheung, GD Pires, PJ Rosenberger, MJ De Oliveira Marketing Intelligence & Planning 38 (4), 523-541, 2020 | 163 | 2020 |
| Examining consumers’ adoption of wearable healthcare technology: The role of health attributes ML Cheung, KY Chau, MHS Lam, G Tse, KY Ho, SW Flint, DR Broom, ... International journal of environmental research and public health 16 (13), 2257, 2019 | 147 | 2019 |
| “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) ML Cheung, WKS Leung, ECX Aw, KY Koay Journal of Retailing and Consumer Services 66, 102940, 2022 | 126 | 2022 |
| Driving COBRAs: the power of social media marketing ML Cheung, GD Pires, PJ Rosenberger III, MJ De Oliveira Marketing Intelligence & Planning 39 (3), 361-376, 2021 | 107 | 2021 |
| Social media influencer marketing: The moderating role of materialism KY Koay, ML Cheung, PCH Soh, CW Teoh European Business Review 34 (2), 224-243, 2021 | 96 | 2021 |
| The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions ML Cheung, GD Pires, PJ Rosenberger, WKS Leung, MNS Sharipudin Journal of retailing and consumer services 61, 102574, 2021 | 92 | 2021 |
| Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit ML Cheung, H Ting, JH Cheah, MNS Sharipudin Journal of Product & Brand Management 30 (1), 28-43, 2021 | 80 | 2021 |
| An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries MX Yang, X Tang, ML Cheung, Y Zhang Business Strategy and the Environment 30 (1), 566-575, 2021 | 76 | 2021 |
| The role of social media elements in driving co-creation and engagement ML Cheung, G Pires, PJ Rosenberger III, WKS Leung, MK Chang Asia Pacific Journal of Marketing and Logistics 33 (10), 1994-2018, 2021 | 74 | 2021 |
| Smart technology for healthcare: Exploring the antecedents of adoption intention of healthcare wearable technology KY Chau, MHS Lam, ML Cheung, EKH Tso, SW Flint, DR Broom, G Tse, ... Health psychology research 7 (1), 2019 | 73 | 2019 |
| Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms ML Cheung, WKS Leung, JH Cheah, H Ting Journal of Vacation Marketing 28 (2), 152-170, 2022 | 55 | 2022 |
| Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong ML Cheung, WKS Leung, H Chan Young Consumers 22 (1), 10-27, 2021 | 51 | 2021 |
| Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong T Lau, ML Cheung, GD Pires, C Chan International Journal of Wine Business Research, 2019 | 49 | 2019 |
| The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era WKS Leung, ML Cheung, MK Chang, S Shi, SY Tse, L Yusrini Journal of Hospitality and Tourism Technology 13 (3), 481-499, 2022 | 43 | 2022 |
| Exploring consumer–brand engagement: A holistic framework ML Cheung, GD Pires, PJ Rosenberger III European Business Review 33 (1), 2021 | 43 | 2021 |
| Exploring the nexus of social media influencers and consumer brand engagement ML Cheung, WKS Leung, MX Yang, KY Koay, MK Chang Asia Pacific Journal of Marketing and Logistics 34 (10), 2370-2385, 2022 | 39 | 2022 |
| Exploring synergetic effects of social-media communication and distribution strategy on consumer-based Brand equity ML Cheung, G Pires, PJ Rosenberger III Asian Journal of Business Research 10 (1), 126-149, 2020 | 35 | 2020 |
Guilherme PiresProfessor of Marketing, Newcastle Business School, University of NewcastleVerified email at newcastle.edu.au
