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Astrid Keel
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Cited by
Year
Celebrity endorsements and beyond: New avenues for celebrity branding
A Keel, R Nataraajan
Psychology & marketing 29 (9), 690-703, 2012
3712012
Brand activism change agents: Strategic storytelling for impact and authenticity
TM Key, AL Keel, AJ Czaplewski, EM Olson
Journal of strategic marketing 31 (7), 1339-1355, 2023
462023
The effects of adjacent competitors and promotion on brand sales
AL Keel, D Padgett
Journal of Consumer Marketing 32 (1), 43-50, 2015
162015
How executives talk: Exploring marketing executive value articulation with computerized text analysis
TM Key, AL Keel
European journal of marketing 54 (3), 546-569, 2020
132020
The impact of online buzz on internet IPO valuation
AL Keel, CE Lending, B Marshall
Journal of strategic marketing 29 (1), 24-46, 2021
52021
How researchers respond to replication requests revisited
AM Abernethy, AL Keel
Journal of advertising 45 (1), 13-18, 2016
42016
Increasing small nonprofits’ influence through strategic storytelling
AL Keel, ATK Tran
Business horizons 66 (3), 359-370, 2023
22023
Towards a classification of marine wildlife crime: Marketing strategies to curtail illegal fishing, malicious acts, and waterway pollution
AL Keel, M Wolf
Psychology & marketing 37 (12), 1743-1754, 2020
22020
Should all service firms follow the recessionary advertising prescription?
A L. Keel, B Bourdeau
Journal of Services Marketing 28 (3), 207-213, 2014
22014
The moderating role of attitude in consumers’ service assessments
B Bourdeau, M Brady, J Cronin, A Keel, C Voorhess
The Marketing Management Journal 23 (2), 86-100, 2013
22013
The Mediation Effect Of Inertia On Service Duration
J Lee, H Hwang, A Tran, A Keel
Journal of Applied Structural Equation Modeling 3 (1), 1-14, 2019
12019
New thoughts on internal service quality: does the chief purchasing officer’s commitment to front-line employees’ satisfaction affect the quality perceptions of consumers?
BL Bourdeau, AL Keel
Innovative Marketing 9 (2), 2013
12013
Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract
DE Harrison, H Ajjan, L Matthews, A Keel, P Gala
Academy of Marketing Science Annual Conference-World Marketing Congress, 429-430, 2021
2021
The effects of liking for activities on perceived spare time
ATK Tran, AL Keel
Journal of Consumer Marketing 38 (2), 159-167, 2021
2021
Structured Abstract: Using Sharp Numbers to Make a Point—The Affective Impact of Numerical Appeals in STD Prevention Among Young Adults
RW Barnwell, KJ Shanahan, CD Hopkins, K Hood, A Keel
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
2017
A “Legitimate” Look At CMO Influence: How Legitimacy Can Impact Future CMO Inquiry
JR Carver, AL Keel
The Chief Marketing Officer Journal 1 ((2)), 2012
2012
The leisure economy: How changing demographics, economics, and generational attitudes will reshape our lives and our industries
AL Keel
Psychology & Marketing 28 (12), 1177-1178, 2011
2011
Gen BuY: How Tweens, Teens, and Twenty‐Somethings Are Revolutionizing Retail
AL Keel
Psychology & Marketing 10 (28), 1087-1088, 2011
2011
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Articles 1–18