Ana Javornik
Ana Javornik
Senior Lecturer in Digital Marketing at University of Bristol Business School
Verified email at - Homepage
Cited by
Cited by
Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
A Javornik
Journal of Retailing and Consumer Services 30, 252-261, 2016
‘It’s an illusion, but it looks real!’Consumer affective, cognitive and behavioural responses to augmented reality applications
A Javornik
Journal of Marketing Management 32 (9-10), 987 -1011, 2016
Revealing the shopper experience of using a" magic mirror" augmented reality make-up application
A Javornik, Y Rogers, AM Moutinho, R Freeman
Conference on designing interactive systems 2016, 871-882, 2016
‘What lies behind the filter?’Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
A Javornik, B Marder, JB Barhorst, G McLean, Y Rogers, P Marshall, ...
Computers in Human Behavior 128, 107126, 2022
“Don't forget that others are watching, too!” The effect of conversational human voice and reply length on observers' perceptions of complaint handling in social media
A Javornik, R Filieri, R Gumann
Journal of Interactive Marketing 50, 100-119, 2020
Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands
A Javornik, A Mandelli
Journal of Database Marketing & Customer Strategy Management 19, 300-310, 2012
Strategic approaches to augmented reality deployment by luxury brands
A Javornik, K Duffy, J Rokka, J Scholz, K Nobbs, A Motala, A Goldenberg
Journal of Business Research 136, 284-292, 2021
Augmented self-The effects of virtual face augmentation on consumers' self-concept
A Javornik, B Marder, M Pizzetti, L Warlop
Journal of Business research 130, 170-187, 2021
The mainstreaming of augmented reality: A brief history
A Javornik
Harvard Business Review (online version), 2016
Classifications of augmented reality uses in marketing
A Javornik
2014 IEEE International Symposium on Mixed and Augmented Reality-Media, Art …, 2014
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs
K Cowan, A Javornik, P Jiang
Psychology & Marketing, 2021
We eat first with our (digital) eyes: enhancing mental simulation of eating experiences via visual-enabling technologies
O Petit, A Javornik, C Velasco
Journal of Retailing 98 (2), 277-293, 2022
AI anthropomorphism and its effect on users' self-congruence and self–AI integration: A theoretical framework and research agenda
A Alabed, A Javornik, D Gregory-Smith
Technological Forecasting and Social Change 182, 121786, 2022
MagicFace: Stepping into Character through an Augmented Reality Mirror
A Javornik, Y Rogers, D Gander, A Moutinho
Proceedings of ACM SIGCHI - Human Factors in Computing Systems, Denver 2017, 2017
Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact
R Filieri, A Javornik, H Hang, A Niceta
Psychology & Marketing 38 (3), 431-454, 2021
An experimental study on the role of augmented reality content type in an outdoor site exploration
A Javornik, E Kostopoulou, Y Rogers, A Fatah gen Schieck, ...
Behaviour & Information Technology 38 (1), 9-27, 2019
Smile (y)–and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication
B Marder, D Houghton, A Erz, L Harris, A Javornik
Studies in Higher Education, 1-13, 2019
Research categories in studying customer engagement
A Javornik, A Mandelli
AM2013 Academy of Marketing Conference, 2013
Mirror Mirror on the Wall, Who Is Real of Them All? - The Role of Augmented Self, Expertise and Personalisation in the Experience With Augmented Reality Mirror
A Javornik, M Pizzetti
NA – Advances in Consumer Research Vol. 45, p. 423-427, 2017
VisAge: augmented reality for heritage
SJ Julier, AF gen Schieck, P Blume, A Moutinho, P Koutsolampros, ...
Proceedings of the 5th ACM International Symposium on Pervasive Displays …, 2016
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