| Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour A Javornik Journal of Retailing and Consumer Services 30, 252-261, 2016 | 794 | 2016 |
| ‘It’s an illusion, but it looks real!’Consumer affective, cognitive and behavioural responses to augmented reality applications A Javornik Journal of Marketing Management 32 (9-10), 987 -1011, 2016 | 410 | 2016 |
| Revealing the shopper experience of using a" magic mirror" augmented reality make-up application A Javornik, Y Rogers, AM Moutinho, R Freeman Conference on designing interactive systems 2016, 871-882, 2016 | 146 | 2016 |
| ‘What lies behind the filter?’Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being A Javornik, B Marder, JB Barhorst, G McLean, Y Rogers, P Marshall, ... Computers in Human Behavior 128, 107126, 2022 | 141 | 2022 |
| “Don't forget that others are watching, too!” The effect of conversational human voice and reply length on observers' perceptions of complaint handling in social media A Javornik, R Filieri, R Gumann Journal of Interactive Marketing 50, 100-119, 2020 | 137 | 2020 |
| Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands A Javornik, A Mandelli Journal of Database Marketing & Customer Strategy Management 19, 300-310, 2012 | 119 | 2012 |
| Strategic approaches to augmented reality deployment by luxury brands A Javornik, K Duffy, J Rokka, J Scholz, K Nobbs, A Motala, A Goldenberg Journal of Business Research 136, 284-292, 2021 | 110 | 2021 |
| Augmented self-The effects of virtual face augmentation on consumers' self-concept A Javornik, B Marder, M Pizzetti, L Warlop Journal of Business research 130, 170-187, 2021 | 106 | 2021 |
| The mainstreaming of augmented reality: A brief history A Javornik Harvard Business Review (online version), 2016 | 78 | 2016 |
| Classifications of augmented reality uses in marketing A Javornik 2014 IEEE International Symposium on Mixed and Augmented Reality-Media, Art …, 2014 | 73 | 2014 |
| Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs K Cowan, A Javornik, P Jiang Psychology & Marketing, 2021 | 72 | 2021 |
| We eat first with our (digital) eyes: enhancing mental simulation of eating experiences via visual-enabling technologies O Petit, A Javornik, C Velasco Journal of Retailing 98 (2), 277-293, 2022 | 64 | 2022 |
| AI anthropomorphism and its effect on users' self-congruence and self–AI integration: A theoretical framework and research agenda A Alabed, A Javornik, D Gregory-Smith Technological Forecasting and Social Change 182, 121786, 2022 | 54 | 2022 |
| An experimental study on the role of augmented reality content type in an outdoor site exploration A Javornik, E Kostopoulou, Y Rogers, A Fatah gen Schieck, ... Behaviour & Information Technology 38 (1), 9-27, 2019 | 47 | 2019 |
| MagicFace: Stepping into Character through an Augmented Reality Mirror A Javornik, Y Rogers, D Gander, A Moutinho Proceedings of ACM SIGCHI - Human Factors in Computing Systems, Denver 2017, 2017 | 45 | 2017 |
| Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact R Filieri, A Javornik, H Hang, A Niceta Psychology & Marketing 38 (3), 431-454, 2021 | 41 | 2021 |
| Smile (y)–and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication B Marder, D Houghton, A Erz, L Harris, A Javornik Studies in Higher Education, 1-13, 2019 | 37 | 2019 |
| Research categories in studying customer engagement A Javornik, A Mandelli AM2013 Academy of Marketing Conference, 2013 | 28 | 2013 |
| Mirror Mirror on the Wall, Who Is Real of Them All? - The Role of Augmented Self, Expertise and Personalisation in the Experience With Augmented Reality Mirror A Javornik, M Pizzetti NA – Advances in Consumer Research Vol. 45, p. 423-427, 2017 | 23 | 2017 |
| VisAge: augmented reality for heritage SJ Julier, AF gen Schieck, P Blume, A Moutinho, P Koutsolampros, ... Proceedings of the 5th ACM international symposium on pervasive displays …, 2016 | 18 | 2016 |
Ben MarderUniversity of EdinburghVerified email at ed.ac.uk
