Ana Javornik
Ana Javornik
Assistant Professor in Digital Marketing at School of Management, University of Bristol
Verified email at
Cited by
Cited by
Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
A Javornik
Journal of Retailing and Consumer Services 30, 252-261, 2016
‘It’s an illusion, but it looks real!’Consumer affective, cognitive and behavioural responses to augmented reality applications
A Javornik
Journal of Marketing Management 32 (9-10), 987 -1011, 2016
Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands
A Javornik, A Mandelli
Journal of Database Marketing & Customer Strategy Management 19 (4), 300-310, 2012
Revealing the shopper experience of using a" magic mirror" augmented reality make-up application
A Javornik, Y Rogers, AM Moutinho, R Freeman
Conference on designing interactive systems 2016, 871-882, 2016
Classifications of augmented reality uses in marketing
A Javornik
2014 IEEE International Symposium on Mixed and Augmented Reality-Media, Art …, 2014
MagicFace: Stepping into Character through an Augmented Reality Mirror
A Javornik, Y Rogers, D Gander, A Moutinho
Proceedings of ACM SIGCHI - Human Factors in Computing Systems, Denver 2017, 2017
The mainstreaming of augmented reality: A brief history
A Javornik
Harvard Business Review (online version), 2016
Research categories in studying customer engagement
A Javornik, A Mandelli
AM2013 Academy of Marketing Conference, 2013
“Don't forget that others are watching, too!” The effect of conversational human voice and reply length on observers' perceptions of complaint handling in social media
A Javornik, R Filieri, R Gumann
Journal of Interactive Marketing 50, 100-119, 2020
Smile (y)–and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication
B Marder, D Houghton, A Erz, L Harris, A Javornik
Studies in Higher Education, 1-13, 2019
An experimental study on the role of augmented reality content type in an outdoor site exploration
A Javornik, E Kostopoulou, Y Rogers, A Fatah gen Schieck, ...
Behaviour & Information Technology 38 (1), 9-27, 2019
VisAge: Augmented reality for heritage
SJ Julier, AF gen Schieck, P Blume, A Moutinho, P Koutsolampros, ...
Proceedings of the 5th ACM International Symposium on Pervasive Displays …, 2016
What marketers need to understand about augmented reality
A Javornik
Harvard Business Review Digital Articles, 2016
Mirror Mirror on the Wall, Who Is Real of Them All? - The Role of Augmented Self, Expertise and Personalisation in the Experience With Augmented Reality Mirror
A Javornik, M Pizzetti
NA – Advances in Consumer Research Vol. 45, p. 423-427, 2017
Wow, I can augment myself?
A Javornik
Measuring effects of perceived augmentation and interactivity on affective …, 2015
Directions for studying user experience with augmented reality in public
A Javornik
Augmented Reality and Virtual Reality, 199-210, 2018
LSF 2010 2 Lugano Sustainability Forum 2010. Competitive advantage when going sustainable
A Javornik, I van Kaldekerken
zfwu Zeitschrift für Wirtschafts-und Unternehmensethik 11 (1), 82-86, 2010
We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies
O Petit, A Javornik, C Velasco
Journal of Retailing, 2021
Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact
R Filieri, A Javornik, H Hang, A Niceta
Psychology & Marketing 38 (3), 431-454, 2021
A collaborative process of creating local memory though augmented reality
A Moutinho, A Javornik, K Koutsolamptos, A Rovira, P Blume, S Julier
MEDIACITY 5 International Conference: reflecting on social smart city, 2015
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