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K Sudhir
K Sudhir
James Frank Professor of Marketing, Private Enterprise and Management, Yale SOM
Verified email at yale.edu
Title
Cited by
Cited by
Year
Investigating new product diffusion across products and countries
D Talukdar, K Sudhir, A Ainslie
Marketing Science 21 (1), 97-114, 2002
4452002
Structural analysis of manufacturer pricing in the presence of a strategic retailer
K Sudhir
Marketing Science 20 (3), 244-264, 2001
4162001
Competitive pricing behavior in the auto market: A structural analysis
K Sudhir
Marketing Science 20 (1), 42-60, 2001
3462001
Does store brand patronage improve store patronage?
K Sudhir, D Talukdar
Review of Industrial organization 24 (2), 143-160, 2004
2472004
Structural analysis of competitive behavior: New empirical industrial organization methods in marketing
V Kadiyali, K Sudhir, VR Rao
International Journal of Research in Marketing 18 (1-2), 161-186, 2001
2302001
A customer management dilemma: When is it profitable to reward one's own customers?
J Shin, K Sudhir
Marketing Science 29 (4), 671-689, 2010
2262010
Do bonuses enhance sales productivity? A dynamic structural analysis of bonus-based compensation plans
DJ Chung, T Steenburgh, K Sudhir
Marketing Science 33 (2), 165-187, 2014
2202014
Forecasting marketing-mix responsiveness for new products
YJ Luan, K Sudhir
Journal of Marketing Research 47 (3), 444-457, 2010
2102010
Do private labels increase retailer bargaining power?
S Meza, K Sudhir
Quantitative Marketing and Economics 8 (3), 333-363, 2010
1932010
The temporal and spatial dimensions of price search: Insights from matching household survey and purchase data
DK Gauri, K Sudhir, D Talukdar
Journal of marketing research 45 (2), 226-240, 2008
1782008
Do slotting allowances enhance efficiency or hinder competition?
K Sudhir, VR Rao
Journal of Marketing Research 43 (2), 137-155, 2006
162*2006
Optimal marketing strategies for a customer data intermediary
J Pancras, K Sudhir
Journal of Marketing research 44 (4), 560-578, 2007
1342007
Bounded rationality in pricing under state-dependent demand: Do firms look ahead, and if so, how far?
H Che, K Sudhir, PB Seetharaman
Journal of Marketing Research 44 (3), 434-449, 2007
132*2007
When to “fire” customers: Customer cost-based pricing
J Shin, K Sudhir, DH Yoon
Management Science 58 (5), 932-947, 2012
1042012
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ...
Marketing Letters 21 (3), 273-285, 2010
912010
Structural applications of the discrete choice model
P Chintagunta, A Petrin, B Bronnenberg, R Goettler, PB Seetharaman, ...
Marketing letters 13 (3), 207-220, 2002
852002
Do sympathy biases induce charitable giving? The effects of advertising content
K Sudhir, S Roy, M Cherian
Marketing Science 35 (6), 849-869, 2016
712016
Does reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety
S Datta, K Sudhir
Quantitative Marketing and Economics 11 (1), 83-116, 2013
712013
Do store brands aid store loyalty?
S Seenivasan, K Sudhir, D Talukdar
Management Science 62 (3), 802-816, 2016
692016
The exploration-exploitation tradeoff and efficiency in knowledge production
K Sudhir
Marketing Science 35 (1), 1-9, 2016
562016
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