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Fernando Pinto Santos
IPAM
Verified email at universidadeeuropeia.pt
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Miguel Magalhães
Lecturer in Marketing, IPAM
Verified email at universidadeeuropeia.pt
Market Orientation
Marketing Strategy
Brand Management
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Marketing para Líderes
RC Pinto, M Magalhães
Leya
, 2023
2023
Brands at the Nexus of Organizations and Markets: How Organizational Structures and Technology Shape Marketing Practice
M Magalhães, FP Santos
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 …
, 2022
2022
How do you ‘market-ing’?: Exploring marketing practice in commercial organizations
MÂA Magalhães
2021
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Fernando Pinto SantosIPAMVerified email at universidadeeuropeia.pt
Fernando Pinto SantosIPAMVerified email at universidadeeuropeia.pt