Dipayan Biswas
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The differential effects of celebrity and expert endorsements on consumer risk perceptions. The role of consumer knowledge, perceived congruency, and product technology orientation
D Biswas, A Biswas, N Das
Journal of advertising 35 (2), 17-31, 2006
Thinking green, buying green? Drivers of pro-environmental purchasing behavior
AK Moser
Journal of consumer marketing, 2015
The diagnostic role of signals in the context of perceived risks in online shopping: do signals matter more on the web?
D Biswas, A Biswas
Journal of interactive marketing 18 (3), 30-45, 2004
Motivational effects and age differences of gamification in product advertising
JV Bittner, J Shipper
Journal of consumer marketing, 2014
Economics of information in the web economy: towards a new theory?
D Biswas
Journal of Business Research 57 (7), 724-733, 2004
Retailer pricing and competitive effects
P Kopalle, D Biswas, PK Chintagunta, J Fan, K Pauwels, BT Ratchford, ...
Journal of Retailing 85 (1), 56-70, 2009
The elaboration likelihood model: review, critique and research agenda
PJ Kitchen, G Kerr, DE Schultz, R McColl, H Pals
European Journal of Marketing, 2014
Big data and consumer behavior: Imminent opportunities
CF Hofacker, EC Malthouse, F Sultan
Journal of consumer marketing, 2016
Credibility of a peer endorser and advertising effectiveness
J Munnukka, O Uusitalo, H Toivonen
Journal of Consumer Marketing, 2016
What type of relationship do we have with loved brands?
M Fetscherin
Journal of Consumer Marketing, 2014
The effect of brand design on brand gender perceptions and brand preference
T Lieven, B Grohmann, A Herrmann, JR Landwehr, M Van Tilburg
European Journal of Marketing, 2015
Influences of customer participation and customer brand engagement on brand loyalty
BAA Solem
Journal of Consumer Marketing, 2016
Making choices while smelling, tasting, and listening: the role of sensory (Dis) similarity when sequentially sampling products
D Biswas, LI Labrecque, DR Lehmann, E Markos
Journal of Marketing 78 (1), 112-126, 2014
The personalization-privacy paradox: implications for new media
E Aguirre, AL Roggeveen, D Grewal, M Wetzels
Journal of Consumer Marketing, 2016
Shining light on atmospherics: how ambient light influences food choices
D Biswas, C Szocs, R Chacko, B Wansink
Journal of Marketing Research 54 (1), 111-123, 2017
Consumption experience outcomes: satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
A Triantafillidou, G Siomkos
Journal of Consumer Marketing, 2014
Conceptualization of a holistic brand image measure for fashion-related brands
E Cho, AM Fiore
Journal of Consumer Marketing, 2015
Spanning the gap: an examination of the factors leading to the green gap
M Gleim, SJ Lawson
Journal of Consumer Marketing, 2014
Sounds like a healthy retail atmospheric strategy: effects of ambient music and background noise on food sales
D Biswas, K Lund, C Szocs
Journal of the Academy of Marketing Science 47 (1), 37-55, 2019
Healthy-left, unhealthy-right: Can displaying healthy items to the left (versus right) of unhealthy items nudge healthier choices?
M Romero, D Biswas
Journal of Consumer Research 43 (1), 103-112, 2016
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