Oluwaseun Eniola Olabode
Oluwaseun Eniola Olabode
Lecturer in Marketing, University of Bradford
Verified email at bradford.ac.uk
Title
Cited by
Cited by
Year
The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy
OE Olabode, O Adeola, S Assadinia
International Marketing Review, 2018
132018
The corporate heritage brand development process: a new institutional theory approach
O Otubanjo, OE Adegbile
IUP Journal of Brand Management 16 (1), 7-33, 2019
32019
2020 AMA Winter Academic Conference
B Lukas, OC Ferrell
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Articles 1–3