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Fernando Pinto Santos
Fernando Pinto Santos
IPAM
Verified email at ipam.pt
Title
Cited by
Cited by
Year
Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
FP Santos, M Burghausen, JMT Balmer
Journal of Brand Management 23 (1), 67-88, 2016
592016
Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage
A Rindell, FP Santos, AP de Lima
Journal of Brand Management 22 (5), 467-484, 2015
572015
The semiotic conception of brand and the traditional marketing view
FP Santos
Irish Journal of Management 32 (1), 95, 2012
172012
Brands as semiotic molecular entities
F Pinto Santos
Social Semiotics 23 (4), 507-516, 2013
52013
The tourist experience-A semiotic approach
FP Santos, AP Marques
INTERNATIONAL CONFERENCE ON TOURISM & MANAGEMENT STUDIES – ALGARVE 2011 2 …, 2012
42012
What makes a corporate heritage brand authentic for consumers? A semiotic approach
A Rindell, FP Santos
Journal of Brand Management, 2021
32021
The importance of the consumption of semiotic signs for the competitiveness of the tourist destinations
FP Santos, AP Marques
EUROPEAN JOURNAL OF TOURISM HOSPITALITY AND RECREATION 2 (2), 105-113, 2011
32011
Websites and the Discursive Legitimation of New Ventures: Embracing Conformity and Distinctiveness
FP Santos
Materiality in Institutions: Spaces, Embodiment and Technology in Management …, 2019
22019
Brands, materiality, and organizational ordering
TM Karjalainen, FP .Santos
30th European Group For Organizational Studies (EGOS) Colloquium, 2014
22014
The role of design in the repositioning of a corporate brand
F Santos, A Benker, M Lehtonen
11th European Academy of Design Conference, 22-24, 2016
12016
Materiality, design and brand management
FP Santos, M Morillo
Proceedings of the 19th DMI: Academic Design Management Conference: Design …, 2014
12014
Creativity in Marketing education: hail to students as observers, visitors and experimenters
J Azinheira, FP Santos, S Gomes
16th annual International Technology, Education and Development Conference …, 2022
2022
Bringing the Community to the School and placing the School in the Community: new practices and challenges in the teaching of graduate students
FP Santos, P Arriscado, C Neves, P Campos, P Aguiar, S Gomes
16th annual International Technology, Education and Development Conference …, 2022
2022
Brands at the nexus of organizations and markets: how organizational structures and technology shape marketing practice
M Magalhães, FP Santos
ICMarkTech'21 - The 2021 International Conference on Marketing and Technologies, 2021
2021
Blended Reality: Learning by doing Interdisciplinary Problem-Based Authentic Marketing work
P Arriscado, C Neves, FP Santos, P Campos, A Pedro
EDULEARN21 13th International Conference on Education and New Learning …, 2021
2021
Showing Legitimacy: The Strategic Employment of Visuals in the Legitimation of New Organizations
FP Santos
Journal of Management Inquiry, 2021
2021
Websites as Spaces of Confluence: Narratives and the Pursuit of Legitimacy
FP Santos, M Nogueira
Marketing and Smart Technologies, 29-37, 2020
2020
Being different while being similar: Entrepreneurial ventures and the pursuit of legitimacy
FP Santos
Aalto University School of Business, 2017
2017
Storytelling, Discursive Strategies and Resource Acquisition: A New Venture in the Game Industry
FP Santos
Academy of Management Proceedings, 2017
2017
Authenticity and corporate heritage brands
FP Santos, A Rindell
5th International Corporate Heritage Symposium, London, UK, March 25-26, 2015, 2015
2015
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