Reto Hofstetter
Reto Hofstetter
Professor of Marketing, University of Lucerne
Verified email at unilu.ch - Homepage
Title
Cited by
Cited by
Year
How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches
KM Miller, R Hofstetter, H Krohmer, ZJ Zhang
Journal of Marketing Research 48 (1), 172-184, 2011
4502011
Social ties and user-generated content: Evidence from an online social network
SK Shriver, HS Nair, R Hofstetter
Management Science 59 (6), 1425-1443, 2013
2152013
Should you really produce what consumers like online? Empirical evidence for reciprocal voting in open innovation contests
R Hofstetter, S Aryobsei, A Herrmann
Journal of Product Innovation Management 35 (2), 209-229, 2018
382018
Successive open innovation contests and incentives: winner‐take‐all or multiple prizes?
R Hofstetter, JZ Zhang, A Herrmann
Journal of Product Innovation Management 35 (4), 492-517, 2018
372018
How do consumer characteristics affect the bias in measuring willingness to pay for innovative products?
R Hofstetter, KM Miller, H Krohmer, ZJ Zhang
Journal of Product Innovation Management 30 (5), 1042-1053, 2013
312013
The effect of default options on choice—Evidence from online product configurators
A Herrmann, DG Goldstein, R Stadler, JR Landwehr, M Heitmann, ...
Journal of Retailing and Consumer Services 18 (6), 483-491, 2011
262011
Mapping the ethicality of algorithmic pricing: A review of dynamic and personalized pricing
P Seele, C Dierksmeier, R Hofstetter, MD Schultz
Journal of Business Ethics 170 (4), 697-719, 2021
182021
Temporary sharing prompts unrestrained disclosures that leave lasting negative impressions
R Hofstetter, R Rüppell, LK John
Proceedings of the National Academy of Sciences 114 (45), 11902-11907, 2017
182017
Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft
R Hofstetter, K Miller
Marketing Review St. Gallen 26 (5), 32-37, 2009
182009
Precision pricing: measuring consumers' willingness to pay accurately
KM Miller, R Hofstetter
BoD–Books on Demand, 2009
182009
Methoden der Preisfindung auf B2B-Märkten
M Klarmann, K Miller, R Hofstetter
Preismanagement auf Business-to-Business Märkten, 153-180, 2011
112011
Measuring Consumers' Willingness to Pay. Which Method fits best?
K Miller, R Hofstetter, H Krohmer, J Zhang
GfK Marketing Intelligence Review 4 (1), 42-49, 2012
102012
Social ties and user generated content: Evidence from an online social network
R Hofstetter, SK Shriver, H Nair, K Miller
SSRN eLibrary 59 (6), 1425-1443, 2010
102010
Modeling viral marketing dynamics in social networks-findings from computational experiments with agent-based simulation models
C Hildebrand, R Hofstetter, A Herrmann
Association for Information Systems, 2012
92012
Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation
R Hofstetter, DW Dahl, S Aryobsei, A Herrmann
Journal of Marketing Research 58 (1), 95-114, 2021
82021
A Copycat Penalty: Micro Evidence From An Online Crowdsourcing Platform
R Hofstetter, HS Nair, S Misra
Stanford University, Graduate School of Business Research Papers, 2018
7*2018
A de-biased direct question approach to measuring consumers' willingness to pay
R Hofstetter, KM Miller, H Krohmer, ZJ Zhang
International Journal of Research in Marketing 38 (1), 70-84, 2021
52021
Improving the direct estimation of demand by adjusting for incorrect price-statements
D Blatter, R Hofstetter, K Miller
Marketing Theory and Applications, 342, 2010
42010
The hidden pitfall of innovation prizes
R Hofstetter, JZ Zhang, A Herrmann
Harvard business review: HBR, 2017
32017
Creativity in Open Innovation Contests: How Seeing Others’ Ideas Can Harm Or Help Your Creative Performance
R Hofstetter, D Dahl, S Aryobsei, A Hermann
ACR North American Advances, 2016
32016
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