| The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy H He, L Harris Journal of business research 116, 176-182, 2020 | 1895 | 2020 |
| Social identity perspective on brand loyalty H He, Y Li, L Harris Journal of Business Research 65 (5), 648–657, 2012 | 963 | 2012 |
| Organizational identity and organizational identification: A review of the literature and suggestions for future research H He, AD Brown Group & Organization Management 38 (1), 3-35, 2013 | 755 | 2013 |
| CSR and service brand: the mediating effect of brand identification and moderating effect of service quality H He, Y Li Journal of business ethics 100 (4), 673-688, 2011 | 751 | 2011 |
| Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity RYK Chan, H He, HK Chan, WYC Wang Industrial Marketing Management 41 (4), 621-630, 2012 | 669 | 2012 |
| Procedural justice and employee engagement: Roles of organizational identification and moral identity centrality H He, W Zhu, X Zheng Journal of business ethics 122, 681-695, 2014 | 376 | 2014 |
| Green marketing and its impact on supply chain management in industrial markets HK Chan, H He, WYC Wang Industrial Marketing Management 41 (4), 557-562, 2012 | 330 | 2012 |
| Corporate social responsibility, employee organizational identification, and creative effort: The moderating impact of corporate ability S Brammer, H He, K Mellahi Group & Organization Management 40 (3), 323-352, 2015 | 329 | 2015 |
| Identity studies: multiple perspectives and implications for corporate‐level marketing HW He, JMT Balmer European journal of marketing 41 (7/8), 765-785, 2007 | 300 | 2007 |
| Ethical leadership and follower voice and performance: The role of follower identifications and entity morality beliefs W Zhu, H He, LK Treviño, MM Chao, W Wang The Leadership Quarterly 26 (5), 702-718, 2015 | 274 | 2015 |
| I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers? H He, A Mukherjee Journal of Marketing Management 23 (5-6), 443-460, 2007 | 268 | 2007 |
| Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value H He, Y Li Journal of Marketing Management 27 (1-2), 77-99, 2010 | 208 | 2010 |
| Modeling team knowledge sharing and team flexibility: The role of within-team competition H He, Y Baruch, CP Lin Human relations 67 (8), 947-978, 2014 | 136 | 2014 |
| Moral identity centrality and cause-related marketing: The moderating effects of brand social responsibility image and emotional brand attachment H He, W Zhu, D Gouran, O Kolo European Journal of Marketing 50 (1/2), 236-259, 2016 | 132 | 2016 |
| Organizational identity and legitimacy under major environmental changes: Tales of two UK building societies H He, Y Baruch British Journal of Management 21 (1), 44-62, 2010 | 124 | 2010 |
| Alliance brands: Building corporate brands through strategic alliances? HW He, JMT Balmer The Journal of Brand Management, 13 4 (5), 242-256, 2006 | 121 | 2006 |
| The effect of team affective tone on team performance: The roles of team identification and team cooperation CP Lin, H He, Y Baruch, BE Ashforth Human Resource Management 56 (6), 931-952, 2017 | 108 | 2017 |
| Moral disengagement of hotel guest negative WOM: Moral identity centrality, moral awareness, and anger H He, L Harris Annals of Tourism Research 45, 132-151, 2014 | 107 | 2014 |
| Perceived organizational support and organizational identification: joint moderating effects of employee exchange ideology and employee investment H He, HQ Pham, Y Baruch, W Zhu The International Journal of Human Resource Management 25 (20), 2772-2795, 2014 | 103 | 2014 |
| A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective HW He, JMT Balmer European Journal of Marketing 47 (3/4), 401-430, 2013 | 101 | 2013 |
