| Relación entre las teorías X y Y de McGregor, las formas de retribuir y la satisfacción de las personas en su trabajo SM Madero-Gómez, DR Rodríguez-Delgado CienciaUAT 13 (1), 95-107, 2018 | 152 | 2018 |
| Children and their brands: how young consumers relate to brands A Lopez, R Rodriguez Journal of Consumer Marketing 35 (2), 130-142, 2018 | 36 | 2018 |
| Children’s relationships with brands: intergenerational and transgressions M Chaudhary, A Lopez, R Rodriguez Marketing Intelligence & Planning 38 (1), 75-88, 2020 | 5 | 2020 |
| An exploratory study of factors motivating Mexican women to undertake and continue with nutritional programs R Rodriguez, C Quintanilla Health Marketing Quarterly 37 (3), 245-264, 2020 | 1 | 2020 |
| Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust in Online Shopping A Lopez, R Rodriguez, C Quintanilla, R Castaño ACR North American Advances, 2018 | | 2018 |
Alberto LopezProfessor of Marketing and Business Analytics - Tecnologico de MonterreyVerified email at tec.mx
