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Anna Salonen
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Service transition strategies of industrial manufacturers
A Salonen
Industrial Marketing Management 40 (5), 683-690, 2011
2812011
Solution business models: Transformation along four continua
K Storbacka, C Windahl, S Nenonen, A Salonen
Industrial Marketing Management 42 (5), 705-716, 2013
2632013
Firm boundary decisions in solution business: Examining internal vs. external resource integration
A Salonen, E Jaakkola
Industrial Marketing Management 51, 171-183, 2015
922015
The next phase in servitization: transforming integrated solutions into modular solutions
R Rajala, SA Brax, A Virtanen, A Salonen
International Journal of Operations & Production Management 39 (5), 630-657, 2019
752019
Leveraging the benefits of modularity in the provision of integrated solutions: A strategic learning perspective
A Salonen, R Rajala, A Virtanen
Industrial Marketing Management 68, 13-24, 2018
522018
Engaging a product-focused sales force in solution selling: interplay of individual-and organizational-level conditions
A Salonen, H Terho, E Böhm, A Virtanen, R Rajala
Journal of the Academy of Marketing Science 49, 139-163, 2021
442021
Opportunities for value-based selling in an economic crisis: Managerial insights from a firm boundary theory
J Keränen, A Salonen, H Terho
Industrial Marketing Management 88, 389-395, 2020
392020
Servitization as reinforcement, not transformation
A Salonen, O Saglam, F Hacklin
Journal of Service Management 28 (4), 662-686, 2017
342017
Theory development in servitization through the application of fsQCA and experiments
A Salonen, M Zimmer, J Keränen
International Journal of Operations & Production Management 41 (5), 746-769, 2021
242021
Systems sales as a competitive response to the Asian challenge: Case of a global ship power supplier
A Salonen, M Gabrielsson, Z Al-Obaidi
Industrial Marketing Management 35 (6), 740-750, 2006
232006
Business solutions as market signals that facilitate product sales
M Zimmer, A Salonen, F Wangenheim
Industrial Marketing Management 91, 30-40, 2020
222020
Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management
H Terho, A Salonen, M Yrjänen
Journal of Business & Industrial Marketing 38 (2), 337-352, 2022
92022
Correlations between microbiota and metabolites after faecal microbiota transfer in irritable bowel syndrome
S Holster, D Repsilber, D Geng, T Hyötyläinen, A Salonen, CM Lindqvist, ...
Beneficial Microbes 12 (1), 17-30, 2021
72021
Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda
J Keränen, D Totzek, A Salonen, M Kienzler
Industrial Marketing Management 111, 55-68, 2023
62023
The challenge of multinational corporation (MNC)-led growth and internationalization: The case of Nokia-dependent suppliers
A Salonen, M Gabrielsson
Journal of Business-to-Business Marketing 19 (2), 147-173, 2012
62012
Assessing the effect of arable management practices on carbon storage and fractions after 24 years in boreal conditions of Finland
AR Salonen, H Soinne, R Creamer, R Lemola, N Ruoho, O Uhlgren, ...
Geoderma Regional 34, e00678, 2023
42023
SKS: n aktiivivastaajien kirjoitusmotiivien jäljillä
A Salonen
Muistitietotutkimuksen paikka, 115, 2022
32022
Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement
A Salonen, J Mero, J Munnukka, M Zimmer, H Karjaluoto
Industrial Marketing Management 118, 12-26, 2024
22024
Salesforce Transformation to Solution Selling
A Salonen, H Terho
The Palgrave Handbook of Servitization, 343-354, 2021
22021
B2B-MARKKINOINNIN TUTKIMUSTRENDIT: KATSAUS PALVELUJEN, MYYNNIN JA LIIKETOI-MINTAMALLIEN EVOLUUTIOON
E Jaakkola, H Makkonen, A Salonen, H Terho
Teoksessa: Miten menee, markkinointitiede, 233-263, 2018
22018
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