| The persuasive effects of source credibility in buy and lease situations RR Harmon, KA Coney Journal of Marketing research 19 (2), 255-260, 1982 | 524 | 1982 |
| Perceived effectiveness of push vs. pull mobile location based advertising R Unni, R Harmon Journal of Interactive advertising 7 (2), 28-40, 2007 | 402 | 2007 |
| Sustainable IT services: Assessing the impact of green computing practices RR Harmon, N Auseklis PICMET'09-2009 Portland International Conference on Management of …, 2009 | 308 | 2009 |
| Consumer complaints and managerial response: A holistic approach AJ Resnik, RR Harmon Journal of marketing 47 (1), 86-97, 1983 | 211 | 1983 |
| Consumer complaints and managerial response: A holistic approach AJ Resnik, RR Harmon Journal of marketing 47 (1), 86-97, 1983 | 211 | 1983 |
| Pricing strategies for information technology services: A value-based approach R Harmon, H Demirkan, B Hefley, N Auseklis 2009 42nd Hawaii International Conference on System Sciences, 1-10, 2009 | 154 | 2009 |
| Smart cities and the Internet of Things RR Harmon, EG Castro-Leon, S Bhide 2015 Portland International Conference on Management of Engineering and …, 2015 | 134 | 2015 |
| Emerging digital frontiers for service innovation C Peters, P Maglio, R Badinelli, RR Harmon, R Maull, JC Spohrer, ... Communications of the Association for Information Systems 39 (1), 8, 2016 | 133 | 2016 |
| The information content of comparative magazine advertisements RR Harmon, NY Razzouk, BL Stern Journal of Advertising 12 (4), 10-19, 1983 | 133 | 1983 |
| Marketing Information Systems. RR Harmon Encyclopedia of information systems 3, 137-151, 2002 | 98 | 2002 |
| From green computing to sustainable IT: Developing a sustainable service orientation R Harmon, H Demirkan, N Auseklis, M Reinoso 2010 43rd Hawaii International Conference on System Sciences, 1-10, 2010 | 93 | 2010 |
| Predicting US jet fighter aircraft introductions from 1944 to 1982: A dogfight between regression and TFDEA OL Inman, TR Anderson, RR Harmon Technological Forecasting and Social Change 73 (9), 1178-1187, 2006 | 78 | 2006 |
| The next wave of sustainable IT R Harmon, H Demirkan IT professional 13 (1), 19-25, 2010 | 77 | 2010 |
| Value-based pricing for new software products: strategy insights for developers R Harmon, D Raffo, S Faulk the Proceedings of the Portland International Conference on Management of …, 2005 | 71 | 2005 |
| The incidence and characteristics of disclaimers in children's television advertising BL Stern, RR Harmon Journal of Advertising 13 (2), 12-16, 1984 | 68 | 1984 |
| Comparative magazine advertisements DW Jackson, SW Brown, RR Harmon Journal of Advertising research 19 (6), 21-26, 1979 | 64 | 1979 |
| Linking marketing strategy to customer value: implications for technology marketers RR Harmon, G Laird Innovation in Technology Management. The Key to Global Leadership. PICMET'97 …, 1997 | 62 | 1997 |
| Value-Based Software Engineering (VBSE) A Value-Driven Approach to Product-Line Engineering SR Faulk, RR Harmon, DM Raffo Software Product Lines: Experience and Research Directions, 205-223, 2000 | 57 | 2000 |
| A multiple perspectives view of the market case for green energy RR Harmon, KR Cowan Technological Forecasting and Social Change 76 (1), 204-213, 2009 | 55 | 2009 |
| Roadmapping the next wave of sustainable IT RR Harmon, H Demirkan, D Raffo Foresight 14 (2), 121-138, 2012 | 47 | 2012 |
