Big data and firm marketing performance: Findings from knowledge-based view S Gupta, T Justy, S Kamboj, A Kumar, E Kristoffersen Technological Forecasting and Social Change 171, 120986, 2021 | 109 | 2021 |
On the edge of Big Data: Drivers and barriers to data analytics adoption in SMEs T Justy, E Pellegrin-Boucher, D Lescop, J Granata, S Gupta Technovation 127, 102850, 2023 | 4 | 2023 |
Big data, IA, ChatGPT… Dans les PME aussi, la donnée est devenue incontournable T Justy, D Lescop, E Pellegrin-Boucher, J Granata The Conversation 1 (1), 1-2, 2024 | | 2024 |
Serait-il étonnant d’exploiter le Big Data dans les PME ? Une étude sur les usages en marketing et en innovation T Justy, E Pellegrin-Boucher, J Granata, D Lescop Management et marketing du vin: comprendre les enjeux et les nouvelles …, 2023 | | 2023 |
What are the drivers and barriers to the adoption of Big Data and data analytics in small firms? T Justy, E Pellegrin-Boucher, D Lescop, J Granata Academy of Management Proceedings 2023 (1), 14828, 2023 | | 2023 |