Margarita Cruz
Margarita Cruz
Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland
Verified email at ehl.ch - Homepage
Title
Cited by
Cited by
Year
Grown local: Community attachment and market entries in the Franconian beer industry
M Cruz, N Beck, FC Wezel
Organization Studies 39 (1), 47-72, 2018
102018
El proceso de institucionalización de las prácticas de RSE en nutrición (2008-2018), una mirada desde los actores del campo, lógicas y trabajo institucional.
I Cristina Carmona-Garcés, M Cruz, D Londoño-Correa
Academy of Management Global Proceedings, 332, 2020
2020
Stigma Transfer, Social Evaluations, and Category Dynamics in the US Luxury Hotel Industry
M Cruz, J Goldenstein, P Haack
Academy of Management Proceedings 2019 (1), 16437, 2019
2019
Strategy and Knowledge Management in Humanitarian Organizations
M Cruz, A Schmitt
Decision-making in Humanitarian Operations, 55-75, 2019
2019
Grown local
M Cruz, N Beck, FC Wezel
Organization studies, 2018
2018
Trump’s presidential election
M Cruz, J Goldenstein, P Haack
Proceedings of the 34th EGOS Colloquium 2018, 2018
2018
When the future is the past yet to arrive
M Cruz, A Schmitt
Proceedings of the 38th SMS annual conference, 2018, 2018
2018
Balancing alancing tradition and innovatrion
M Cruz
Proceedings of the IFERA Research Development Workshop 2017, 2017
2017
Building on the past to create the future
M Cruz
Proceedings of the 77th Annual Meeting of the Academy of Management, 2017
2017
Building on the past to create the future: family-advantage and naming strategies in NP introduction
M Cruz
Academy of Management Proceedings 2017 (1), 11214, 2017
2017
Welcome to New Institutionalism Workshop 2017, hosted at The Hebrew University of Jerusalem.
HO Team
Friedrich Schiller University of Jena, 2017
2017
Institutional maintenance and the proliferation of hybrid lighthouses, 1950-2014
M Cruz, M Montauti
Academy of Management Proceedings 2016 (1), 12539, 2016
2016
Beyond Audience Expectations: Limits to Authenticity in the Franconian Microbrewery Industry
M Cruz, N Beck
Academy of Management Proceedings 2015 (1), 18466, 2015
2015
When newcomers cannot break with authenticity: identity implications in the Franconian beer industry
M Cruz, N Beck
Academy of Management Proceedings 2013 (1), 14263, 2013
2013
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Articles 1–14