| Avoiding green marketing myopia: Ways to improve consumer appeal for environmentally preferable products JA Ottman, ER Stafford, CL Hartman Environment: science and policy for sustainable development 48 (5), 22-36, 2006 | 1589 | 2006 |
| Case study: defining the social network of a strategic alliance MD Hutt, ER Stafford, BA Walker, PH Reingen MIT Sloan Management Review 41 (2), 51, 2000 | 438 | 2000 |
| Environmental NGO–business collaboration and strategic bridging: a case analysis of the Greenpeace–Foron Alliance ER Stafford, MJ Polonsky, CL Hartman Business Strategy and the environment 9 (2), 122-135, 2000 | 286 | 2000 |
| Green alliances: building new business with environmental groups CL Hartman, ER Stafford Long range planning 30 (2), 184-149, 1997 | 279 | 1997 |
| Partnerships: a path to sustainability CL Hartman, PS Hofman, ER Stafford Business Strategy and the Environment 8 (5), 255-266, 1999 | 260 | 1999 |
| Using co-operative strategies to make alliances work ER Stafford Long Range Planning 27 (3), 64-74, 1994 | 245 | 1994 |
| Green alliances: Strategic relations between business and environmental groups ER Stafford, CL Hartman Business Horizons 39 (2), 50-60, 1996 | 180 | 1996 |
| Comprehension and perceived believability of seals of approval information in advertising RF Beltramini, ER Stafford Journal of Advertising 22 (3), 3-13, 1993 | 122 | 1993 |
| Crafting'enviropreneurial'value chain strategies through green alliances CL Hartman, ER Stafford Business Horizons 41 (2), 62-73, 1998 | 115 | 1998 |
| The lodging index: an economic indicator for the hotel/motel industry DJ Wassenaar, ER Stafford Journal of Travel Research 30 (1), 18-21, 1991 | 95 | 1991 |
| Environmental collaboration: potential and limits CL Hartman, PS Hofman, ER Stafford Partnership and leadership: Building alliances for a sustainable future, 21-40, 2002 | 59 | 2002 |
| Commentary: Energy efficiency and the new green marketing ER Stafford Taylor & Francis Group 45 (3), 8-10, 2003 | 51 | 2003 |
| Strategic alliances in China: Negotiating the barriers AS Nair, ER Stafford Long Range Planning 31 (1), 139-146, 1998 | 51 | 1998 |
| Performing sustainable development through eco-collaboration: The ricelands habitat partnership SM Livesey, CL Hartman, ER Stafford, M Shearer The Journal of Business Communication (1973) 46 (4), 423-454, 2009 | 46 | 2009 |
| Why our Russian alliances fail JW Barnes, MH Crook, T Koybaeva, ER Stafford Long Range Planning 30 (4), 477-550, 1997 | 42 | 1997 |
| Greenpeace’s ‘Greenfreeze Campaign’ Hurdling Competitive Forces in the Diffusion of Environmental Technology Innovation ER Stafford, CL Hartman Ahead of the curve: Cases of innovation in environmental management, 107-131, 2001 | 35 | 2001 |
| Promoting the value of sustainably minded purchase behaviors ER Stafford, C Hartman Marking News, 28, 2013 | 28 | 2013 |
| Headline-visual consistency in print advertisements: Effects on processing and evaluation ER Stafford, BA Walker, VJ Blasko ACR north American advances, 1996 | 26 | 1996 |
| Environmentalist-business collaborations: Social responsibility, green alliances, and beyond ER Stafford, C Hartman American Marketing Association, 2000 | 24 | 2000 |
| Market-based environmentalism: developing green marketing strategies and relationships CL Hartman, ER Stafford American Marketing Association, 156-163, 1997 | 23 | 1997 |
