| Application of Digital Nudging in Customer Journeys–A Systematic Literature Review A Schär, K Stanoevska-Slabeva Proceedings of the Twenty-fifth Americas Conference on Information Systems, 2019 | 32 | 2019 |
| Social Pressure on Heavy Thinkers? The Influence of Need for Cognition on Pre-Purchase Social Norm Nudges. A Schär AMCIS, 2021 | 5 | 2021 |
| Digital nudge efficacy and the influence of personality in pre-purchase information research A Schär International Journal of Applied Behavioral Economics (IJABE) 10 (4), 21-41, 2021 | 3 | 2021 |
| Lifting the Magic Curtain-How Transparency on Social Norm Nudging affects its Efficacy A Cavegn, A Schär, C Dalmus | | 2023 |
| Application of Digital Nudging in Customer Journeys–A A Schär Pre-Purchase Nudging: Digital Nudging Efficacy in the Pre-Purchase Stage of …, 2022 | | 2022 |
| Pre-Purchase Nudging: Digital Nudging Efficacy in the Pre-Purchase Stage of the Customer Journey A Schär The University of St. Gallen, 2022 | | 2022 |
| Digital Nudge Efficacy and the Influence of Personality in A Schär Pre-Purchase Nudging: Digital Nudging Efficacy in the Pre-Purchase Stage of …, 2022 | | 2022 |
| Is there a Social Impact Paradox in Cross-Channel A Schär Pre-Purchase Nudging: Digital Nudging Efficacy in the Pre-Purchase Stage of …, 2022 | | 2022 |
| Social Pressure on Heavy Thinkers?-The Influence of Need A Schär Pre-Purchase Nudging: Digital Nudging Efficacy in the Pre-Purchase Stage of …, 2022 | | 2022 |
| Nudging in the Pre-Purchase Phase: On the Effectiveness of Social Norm Nudges, Previous TikTok Usage and Potential Interactions A Schär, C Dalmus, K Stanoevska-Slabeva AMCIS, 2022 | | 2022 |
| Is there a Social Impact Paradox in Cross-Channel Communication? A Management Perspective A Schär, C Dalmus, K Stanoevska-Slabeva Academy of Management Proceedings 2022 (1), 17559, 2022 | | 2022 |
| Digital Business Management–eine neue Studienrichtung im Bachelor of Science in Information Science A Schär Information-Wissenschaft & Praxis 71 (5-6), 273-274, 2020 | | 2020 |
Katarina Stanoevska-SlabevaProfessor of Information and Communications Management, University of St. GallenBestätigte E-Mail-Adresse bei unisg.ch
