Gretchen Larsen
Gretchen Larsen
Associate Professor in Marketing, Durham University
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Cited by
Cited by
Examining the effect of market orientation on innovativeness
K Tajeddini, M Trueman, G Larsen
Journal of marketing management 22 (5-6), 529-551, 2006
Fame and fortune: a conceptual model of CEO brands
F Bendisch, G Larsen, M Trueman
European Journal of Marketing, 2013
The symbolic consumption of music
G Larsen, R Lawson, S Todd
New Horizons in Arts, Heritage, Nonprofit and Social Marketing, 89-104, 2013
The consumption of music as self-representation in social interaction
G Larsen, R Lawson, S Todd
Australasian Marketing Journal (AMJ) 17 (1), 16-26, 2009
A deviant art: Tattoo‐related stigma in an era of commodification
G Larsen, M Patterson, L Markham
Psychology & Marketing 31 (8), 670-681, 2014
Music, markets and consumption
D O'Reilly, G Larsen, K Kubacki
Goodfellow Publishers Limited, 2013
Consumer rights: An assessment of justice
G Larsen, R Lawson
Journal of business ethics 112 (3), 515-528, 2013
Taming the tiger: key success factors for trade with China
B Martin, G Larsen
Marketing Intelligence & Planning, 1999
‘Gimme shelter’ Experiencing pleasurable escape through the musicalisation of running
F Kerrigan, G Larsen, S Hanratty, K Korta
Marketing Theory 14 (2), 147-166, 2014
‘It’sa man’s man’s man’s world’: Music groupies and the othering of women in the world of rock
G Larsen
Organization 24 (3), 397-417, 2017
The social construction of destination image: A New Zealand film example
G Larsen, V George
Creating images and the psychology of marketing communication, 153-176, 2006
Branding people: towards a conceptual framework
F Bendisch, G Larsen, M Trueman
Bradford University of Management, 2007
Female entrepreneurship and the metanarrative of economic growth: A critical review of underlying assumptions
H Dean, G Larsen, J Ford, M Akram
International Journal of Management Reviews 21 (1), 24-49, 2019
Consumer rights: a co‐optation of the contemporary consumer movement
G Larsen, R Lawson
Journal of Historical Research in Marketing, 2013
Farewell to consumerism: countervailing logics of growth in consumption.
A Chatzidakis, G Larsen, S Bishop
Ephemera: theory and politics in organization. 14 (4), 753-764, 2014
Special issue on creative methods of inquiry in arts marketing
G Larsen, D O'Reilly
International Journal of Culture, Tourism and Hospitality Research, 2010
Consumer identity projects
G Larsen, M Patterson
SAGE Handbook of consumer cultures, 194-213, 2018
Terraforming arts marketing
N Dennis, G Larsen, M Macaulay
Arts Marketing: An International Journal, 2011
Music festivals as sites of consumption: An exploratory study
G Larsen, D O'Reilly
University of Bradford, School of Management, 2005
Festival tales: Utopian tales
G Larsen, D O'Reilly
Bradford University School of Management, 2009
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