| Examining the effect of market orientation on innovativeness K Tajeddini, M Trueman, G Larsen Journal of marketing management 22 (5-6), 529-551, 2006 | 308 | 2006 |
| Fame and fortune: a conceptual model of CEO brands F Bendisch, G Larsen, M Trueman European Journal of Marketing, 2013 | 122 | 2013 |
| The symbolic consumption of music G Larsen, R Lawson, S Todd New Horizons in Arts, Heritage, Nonprofit and Social Marketing, 89-104, 2013 | 109 | 2013 |
| The consumption of music as self-representation in social interaction G Larsen, R Lawson, S Todd Australasian Marketing Journal (AMJ) 17 (1), 16-26, 2009 | 81 | 2009 |
| A deviant art: Tattoo‐related stigma in an era of commodification G Larsen, M Patterson, L Markham Psychology & Marketing 31 (8), 670-681, 2014 | 69 | 2014 |
| Music, markets and consumption D O'Reilly, G Larsen, K Kubacki Goodfellow Publishers Limited, 2013 | 49 | 2013 |
| Consumer rights: An assessment of justice G Larsen, R Lawson Journal of business ethics 112 (3), 515-528, 2013 | 44 | 2013 |
| Taming the tiger: key success factors for trade with China B Martin, G Larsen Marketing Intelligence & Planning, 1999 | 35 | 1999 |
| ‘Gimme shelter’ Experiencing pleasurable escape through the musicalisation of running F Kerrigan, G Larsen, S Hanratty, K Korta Marketing Theory 14 (2), 147-166, 2014 | 32 | 2014 |
| ‘It’sa man’s man’s man’s world’: Music groupies and the othering of women in the world of rock G Larsen Organization 24 (3), 397-417, 2017 | 30 | 2017 |
| The social construction of destination image: A New Zealand film example G Larsen, V George Creating images and the psychology of marketing communication, 153-176, 2006 | 30 | 2006 |
| Branding people: towards a conceptual framework F Bendisch, G Larsen, M Trueman Bradford University of Management, 2007 | 29 | 2007 |
| Female entrepreneurship and the metanarrative of economic growth: A critical review of underlying assumptions H Dean, G Larsen, J Ford, M Akram International Journal of Management Reviews 21 (1), 24-49, 2019 | 27 | 2019 |
| Consumer rights: a co‐optation of the contemporary consumer movement G Larsen, R Lawson Journal of Historical Research in Marketing, 2013 | 22 | 2013 |
| Farewell to consumerism: countervailing logics of growth in consumption. A Chatzidakis, G Larsen, S Bishop Ephemera: theory and politics in organization. 14 (4), 753-764, 2014 | 16 | 2014 |
| Special issue on creative methods of inquiry in arts marketing G Larsen, D O'Reilly International Journal of Culture, Tourism and Hospitality Research, 2010 | 15 | 2010 |
| Consumer identity projects G Larsen, M Patterson SAGE Handbook of consumer cultures, 194-213, 2018 | 14 | 2018 |
| Terraforming arts marketing N Dennis, G Larsen, M Macaulay Arts Marketing: An International Journal, 2011 | 14 | 2011 |
| Music festivals as sites of consumption: An exploratory study G Larsen, D O'Reilly University of Bradford, School of Management, 2005 | 13 | 2005 |
| Festival tales: Utopian tales G Larsen, D O'Reilly Bradford University School of Management, 2009 | 11 | 2009 |
Maurice PattersonUniversity of LimerickVerified email at ul.ie
