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Xia Zhu
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Superfoods, super healthy: Myth or reality? Examining consumers’ repurchase and WOM intention regarding superfoods: A theory of consumption values perspective
Hongfei Liu, Yue Meng-Lewis, Fahad Ibrahim, Xia Zhu
Journal of Business Research 137, 69-88, 2021
632021
Exploring service failure in a business-to-business context
X Zhu, J Zolkiewski
Journal of Services Marketing 29 (5), 367-379, 2015
592015
Exploring service adaptation in a business-to-business context
X Zhu, J Zolkiewski
Journal of Service Theory and Practice 26 (3), 315-337, 2016
142016
Exploiting the B2B knowledge network: New perspectives and core concepts
P Naudé, S Henneberg, J Zolkiewski, X Zhu
Industrial Marketing Management 38 (5), 493-494, 2009
132009
An exploration of China-Africa cooperation in higher education: Opportunities and challenges in open distance learning
X Zhu, G Chikwa
Open Praxis 13 (1), 7-19, 2021
122021
Towards Academic Integrity: Using Bloom’s Taxonomy and Technology to Deter Cheating in Online Courses
K Agha, X Zhu, G Chikwa
Technologies, Artificial Intelligence and the Future of Learning Post-COVID …, 2022
52022
What is Missing in Business-to-Business Relationships?
X Zhu, J Zolkiewski
26th IMP Conference, Budapest, Hungary., 2010
42010
Service Experience in Business-to-Business Relationships
X Zhu
Manchester Business School, University of Manchester, 2012
22012
Value Co-Creation in a Closed Business Service Triad: From a Dialogic to a Tri-logic Process
X Zhu, C Fletcher-Chen
The 32nd Annual IMP Conference, Cape Town, South Africa, 2016
12016
Interaction, Interacting and the Service Encounter,.
C Sutton-Brady, X Zhu, J Zolkiewski
24th IMP Conference, Uppsala, Sweden, 2008
12008
The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience: An Abstract
A Palmer, M Mete, X Zhu
2023
Enhancing consumption value through inclusive spirituality: a relational approach
X Zhu, E Rajah
2023
Fostering an Inclusive Religious and Spiritual Working Environment in Higher Education Institutions
G Chikwa, X Zhu, E Rajah
Global Perspectives on Maintaining Gender, Age, and Religious Diversity in …, 2022
2022
Ten Years in Academia: A Journey of Exploration and Development
X Zhu
Voices of Practice: Narrative Scholarship, 2021
2021
Book Reviews Managing Organisational Success in the Arts edited by David Stevenson, London and New York, Routledge, 2019, 176 pp., £27.99 (paperback), ISBN 9781138736726
X Zhu
Cultural Trends, 2020
2020
TWEETING TO THE WORLD OR ENJOYING THE MOMENT? THE EFFECTS OF SOCIALMEDIA ENGAGEMENT ON RECALL AND RECOMMENDATION OF A SERVICE
A Palmer, X Zhu, M Mete
2018 Global Marketing Conference at Tokyo, 1602-1602, 2018
2018
Tweeting to the World or Enjoying the Moment? The effects of Social Media Engagement on Recall and Recommendation of a Service Experience
A Palmer, X Zhu, M Mete
2018
Real-time Sharing of Service Experience: Effects on Subsequent Recall and Referral Behaviours
A Palmer, X Zhu, M Mete
2018
The Dynamics Between Value Co-creation and Value Co-destruction in Business Service Networks
CCY Fletcher-Chen, L Plé, X Zhu
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
2017
The Impact of Service Recovery on Business-to-Business Relationships.
X Zhu, J Zolkiewski
AMA SERVSIG, Thessaloniki, Greece, 2014
2014
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Articles 1–20