| Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive NJ Rifon, SM Choi, CS Trimble, H Li Journal of advertising 33 (1), 30-42, 2004 | 1423 | 2004 |
| It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness SM Choi, NJ Rifon Psychology & marketing 29 (9), 639-650, 2012 | 948 | 2012 |
| Who is the celebrity in advertising? Understanding dimensions of celebrity images SM Choi, NJ Rifon The journal of popular Culture 40 (2), 304-324, 2007 | 504 | 2007 |
| Antecedents and consequences of web advertising credibility: A study of consumer response to banner ads SM Choi, NJ Rifon Journal of interactive Advertising 3 (1), 12-24, 2002 | 449 | 2002 |
| Understanding online safety behaviors: A protection motivation theory perspective HS Tsai, M Jiang, S Alhabash, R LaRose, NJ Rifon, SR Cotten Computers & Security 59, 138-150, 2016 | 382 | 2016 |
| Your privacy is sealed: Effects of web privacy seals on trust and personal disclosures NJ Rifon, R LaRose, SM Choi Journal of consumer affairs 39 (2), 339-362, 2005 | 380 | 2005 |
| Consumer perceptions of compatibility in cause-related marketing messages CS Trimble, NJ Rifon International journal of nonprofit and voluntary sector marketing 11 (1), 29, 2006 | 338 | 2006 |
| Promoting i‐Safety: Effects of Privacy Warnings and Privacy Seals on Risk Assessment and Online Privacy Behavior R LaRose, NJ Rifon Journal of Consumer Affairs 41 (1), 127-149, 2007 | 292 | 2007 |
| Keeping our network safe: a model of online protection behaviour D Lee, R Larose, N Rifon Behaviour & Information Technology 27 (5), 445-454, 2008 | 272 | 2008 |
| Promoting personal responsibility for internet safety R LaRose, NJ Rifon, R Enbody Communications of the ACM 51 (3), 71-76, 2008 | 245 | 2008 |
| Online safety begins with you and me: Convincing Internet users to protect themselves R Shillair, SR Cotten, HYS Tsai, S Alhabash, R LaRose, NJ Rifon Computers in Human Behavior 48, 199-207, 2015 | 242 | 2015 |
| Consumer receptivity to green ads: A test of green claim types and the role of individual consumer characteristics for green ad response EM Tucker, NJ Rifon, EM Lee, BB Reece Green Advertising and the Reluctant Consumer, 4-18, 2016 | 194 | 2016 |
| Between likes and shares: Effects of emotional appeal and virality on the persuasiveness of anticyberbullying messages on Facebook S Alhabash, AR McAlister, A Hagerstrom, ET Quilliam, NJ Rifon, ... Cyberpsychology, Behavior, and Social Networking 16 (3), 175-182, 2013 | 188 | 2013 |
| Your privacy is assured-of being disturbed: websites with and without privacy seals R LaRose, N Rifon New Media & Society 8 (6), 1009-1029, 2006 | 115 | 2006 |
| Sejung Marina Choi, Carrie S. Trimble, and Hairong Li (2004),“Congruence Effects in Sponsorship: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor … NJ Rifon Journal of advertising 33 (1), 29-42, 2004 | 111 | 2004 |
| Age-dependent effects of food advergame brand integration and interactivity NJ Rifon, E Taylor Quilliam, HJ Paek, LJ Weatherspoon, SK Kim, ... International Journal of Advertising 33 (3), 475-508, 2014 | 88 | 2014 |
| “I smoke but I am not a smoker”: phantom smokers and the discrepancy between self-identity and behavior Y Choi, SM Choi, N Rifon Journal of American College Health 59 (2), 117-125, 2010 | 81 | 2010 |
| Determinants of online safety behaviour: Towards an intervention strategy for college students J Boehmer, R LaRose, N Rifon, S Alhabash, S Cotten Behaviour & Information Technology 34 (10), 1022-1035, 2015 | 79 | 2015 |
| Understanding online safety behavior: A multivariate model R LaRose, N Rifon, S Liu, D Lee The 55th annual conference of the international communication association …, 2005 | 66 | 2005 |
| Selling food to children. Is fun part of a balanced breakfast BB Reece, NJ Rifon, K Rodriguez Advertising to children: Concepts and controversies, 189-208, 1999 | 60 | 1999 |
