| A new approach to the corporate image management process PSB Shee, R Abratt Journal of marketing management 5 (1), 63-76, 1989 | 1334 | 1989 |
| Corporate identity, corporate branding and corporate reputations: Reconciliation and integration R Abratt, N Kleyn European journal of marketing 46 (7/8), 1048-1063, 2012 | 916 | 2012 |
| Brand equity in the business-to-business market M Bendixen, KA Bukasa, R Abratt Industrial marketing management 33 (5), 371-380, 2004 | 861 | 2004 |
| Unplanned buying and in‐store stimuli in supermarkets R Abratt, SD Goodey Managerial and decision economics 11 (2), 111-121, 1990 | 525 | 1990 |
| Satisfaction, quality and value and effects on repurchase and positive word‐of‐mouth behavioral intentions in a B2B services context LK Molinari, R Abratt, P Dion Journal of Services Marketing 22 (5), 363-373, 2008 | 494 | 2008 |
| Trust determinants and outcomes in global B2B services PM Doney, JM Barry, R Abratt European Journal of marketing 41 (9/10), 1096-1116, 2007 | 440 | 2007 |
| Corporate objectives in sports sponsorship R Abratt, BC Clayton, LF Pitt International journal of Advertising 6 (4), 299-312, 1987 | 361 | 1987 |
| Corporate identity, ethics and reputation in supplier–buyer relationships M Bendixen, R Abratt Journal of Business Ethics 76, 69-82, 2007 | 326 | 2007 |
| Relationship marketing in private banking in South Africa R Abratt, J Russell International Journal of Bank Marketing 17 (1), 5-19, 1999 | 280 | 1999 |
| Value, satisfaction, loyalty and retention in professional services R Trasorras, A Weinstein, R Abratt Marketing Intelligence & Planning 27 (5), 615-632, 2009 | 279 | 2009 |
| What I say about myself: Communication of brand personality by African countries LF Pitt, R Opoku, M Hultman, R Abratt, S Spyropoulou Tourism Management 28 (3), 835-844, 2007 | 264 | 2007 |
| Industrial buying in high-tech markets R Abratt Industrial marketing management 15 (4), 293-298, 1986 | 264 | 1986 |
| The marketing challenge: Towards being profitable and socially responsible R Abratt, D Sacks Journal of Business Ethics 7, 497-507, 1988 | 258 | 1988 |
| The corporate identity management process revisited G Bick, MC Jacobson, R Abratt Journal of marketing management 19 (7-8), 835-855, 2003 | 255 | 2003 |
| Corporate brand management in higher education: the case of ERAU T Curtis, R Abratt, W Minor Journal of Product & Brand Management 18 (6), 404-413, 2009 | 254 | 2009 |
| Communicating brand personality: are the websites doing the talking for the top South African business schools? R Opoku, R Abratt, L Pitt Journal of brand management 14, 20-39, 2006 | 250 | 2006 |
| The role of brand authenticity in developing brand trust S Portal, R Abratt, M Bendixen Journal of Strategic Marketing 27 (8), 714-729, 2019 | 239 | 2019 |
| Development and management of corporate image in South Africa R Abratt, T Nsenki Mofokeng European Journal of Marketing 35 (3/4), 368-386, 2001 | 235 | 2001 |
| Customer loyalty, repurchase and satisfaction: A meta-analytical review T Curtis, R Abratt, D Rhoades, P Dion Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2011 | 213 | 2011 |
| Customer–supplier partnerships: Perceptions of a successful key account management program R Abratt, PM Kelly Industrial Marketing Management 31 (5), 467-476, 2002 | 209 | 2002 |
