| Getting liberals and conservatives to go green: Political ideology and congruent appeals B Kidwell, A Farmer, DM Hardesty Journal of Consumer Research 40 (2), 350-367, 2013 | 506 | 2013 |
| Helping a few a lot or many a little: Political ideology and charitable giving A Farmer, B Kidwell, DM Hardesty Journal of Consumer Psychology 30 (4), 614-630, 2020 | 51 | 2020 |
| The politics of choice: Political ideology and intolerance of ambiguity A Farmer, B Kidwell, DM Hardesty Journal of Consumer Psychology 31 (1), 6-21, 2021 | 37 | 2021 |
| Eat green, get lean: Promoting sustainability reduces consumption A Farmer, M Breazeale, JL Stevens, SF Waites Journal of Public Policy & Marketing 36 (2), 299-312, 2017 | 33 | 2017 |
| Appreciating anonymity: An exploration of embarrassing products and the power of blending in CLE Jones, C Barney, A Farmer Journal of Retailing 94 (2), 186-202, 2018 | 32 | 2018 |
| Responsible you, despicable me: Contrasting competitor inferences from socially responsible behavior J Hasford, A Farmer Journal of Business Research 69 (3), 1234-1241, 2016 | 24 | 2016 |
| Thinking, feeling, and giving: The effects of scope and valuation on consumer donations J Hasford, A Farmer, SF Waites International Journal of Research in Marketing 32 (4), 435-438, 2015 | 20 | 2015 |
| Approacher be-wear? Increasing shopper approach intentions through employee apparel C Barney, CLE Jones, A Farmer Journal of Business Research 108, 401-416, 2020 | 14 | 2020 |
| Political Ideology and Consumer Decision Making A Farmer, B Kidwell, D Hardesty NA-Advances in Consumer Research Volume 42, 2014 | 10 | 2014 |
| Your Cheatin'Heart: How emotional intelligence and selfishness impact the incidence of consumer fraud J Hasford, B Kidwell, DM Hardesty, A Farmer Journal of Consumer Research 49 (1), 112-131, 2022 | 9 | 2022 |
| Political Ideology and Consumer Preferences A Farmer | 7 | 2014 |
| Building toward a solid foundation: The effect of thinking concretely about the future SF Waites, A Farmer, CL Esmark Jones Journal of Consumer Affairs 55 (1), 254-273, 2021 | 3 | 2021 |
| Political Ideology, Persuasive Appeals, and Sustainability B Kidwell, A Farmer, D Hardesty NA-Advances in Consumer Research Volume 40, 2012 | 2 | 2012 |
| Wearing Expertise on your Sleeve: Increasing Customer Service Expectations through Employee Apparel: An Abstract C Barney, C Esmark-Jones, A Farmer, H Hardman Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Political Ideology and Consumer Behavior CD Making Advances in Consumer Research 42, 2014 | 1 | 2014 |
| Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations SF Waites, A Farmer, J Hasford, R Welden Journal of Marketing Research 60 (5), 950-967, 2023 | | 2023 |
| Anonymity, Anxiety, and Abandonment: How Product Packaging and Location Impact the Shopper: An Abstract CE Jones, C Barney, A Farmer Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract) A Farmer, SF Waites Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| Breaking the Status Quo: Using Ideology and Conviction to Increase Adoption of Green Behaviors B Kidwell, A Farmer, D Hardesty NA-Advances in Consumer Research Volume 38, 2011 | | 2011 |
| Intern. J. of Research in Marketing J Hasford, A Farmer, SF Waites | | |
