| Augmented reality: An overview and five directions for AR in education SCY Yuen, G Yaoyuneyong, E Johnson Journal of Educational Technology Development and Exchange (JETDE) 4 (1), 11, 2011 | 1481 | 2011 |
| Augmented reality marketing: Consumer preferences and attitudes toward hypermedia print ads G Yaoyuneyong, J Foster, E Johnson, D Johnson Journal of Interactive Advertising 16 (1), 16-30, 2016 | 239 | 2016 |
| Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers BP George, G Yaoyuneyong Young Consumers 11 (4), 291-306, 2010 | 153 | 2010 |
| Perceptions, interest, and use: Teachers and web 2.0 tools in education. SCY Yuen, G Yaoyuneyong, PK Yuen International Journal of Technology in Teaching & Learning 7 (2), 2011 | 111 | 2011 |
| Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising G Yaoyuneyong, JK Foster, LR Flynn Journal of Global Fashion Marketing 5 (4), 283-296, 2014 | 92 | 2014 |
| Teaching innovation: equipping students to overcome real-world challenges J Foster, G Yaoyuneyong Higher Education Pedagogies 1 (1), 42-56, 2016 | 87 | 2016 |
| Augmented reality and education: Applications and potentials SCY Yuen, G Yaoyuneyong, E Johnson Reshaping Learning: Frontiers of Learning Technology in a Global Context …, 2013 | 55 | 2013 |
| Integrating service-learning pedagogy: A faculty reflective process C Carracelas-Juncal, J Bossaller, G Yaoyuneyong InSight: A Journal of Scholarly Teaching 4, 28, 2009 | 33 | 2009 |
| Virtual dressing room media, buying intention and mediation GS Yaoyuneyong, WA Pollitte, JK Foster, LR Flynn Journal of Research in Interactive Marketing 12 (1), 125-144, 2018 | 28 | 2018 |
| Ethan's Gift M Burgess Narrative Inquiry in Bioethics 4 (1), E1-E2, 2014 | 19 | 2014 |
| Resort mystery shopping: A case study of hotel service G Yaoyuneyong, JE Whaley, RA Butler, JA Williams, KL Jordan Jr, L Hunt Journal of Quality Assurance in Hospitality & Tourism 19 (3), 358-386, 2018 | 18 | 2018 |
| A Model for Perceived Destination Value and Tourists' Souvenir Intentions W Wang, G Yaoyuneyong, P Sullivan, BW Burgess Journal of Applied Marketing Theory 8 (2), 1, 2018 | 18 | 2018 |
| Hedonic and utilitarian value: the role of shared responsibility in higher education services JT Cao, J Foster, G Yaoyuneyong, N Krey Journal of Marketing for Higher Education, 2019 | 17 | 2019 |
| Combining peer instruction and audience response systems to enhance academic performance, facilitate active learning and promote peer-assisted learning communities G Yaoyuneyong, A Thornton International Journal of Fashion Design, Technology and Education 4 (2), 127-139, 2011 | 17 | 2011 |
| Rapid transitioning to remote learning: Shared responsibility and coping strategies JT Cao, B Burgess, JK Foster, G Yaoyuneyong, LK Wallace Journal of Marketing Education 44 (2), 235-249, 2022 | 10 | 2022 |
| Collaborative cross-disciplinary client-based projects: a case study J Foster, G Yaoyuneyong International Journal of Fashion Design, Technology and Education 7 (3), 154-162, 2014 | 8 | 2014 |
| Innovation and Web 2.0 in Business Education: Student Usage, Experiences With, and Interest in Adopting Web 2.0 Tools. G Yaoyuneyong, A Thornton, J Lieu International Journal of Technology in Teaching and Learning 9 (1), 37-63, 2013 | 8 | 2013 |
| Effects of illuminants and retail environments on color of textiles fabric G Yaoyuneyong The Florida State University, 2007 | 6 | 2007 |
| The impact of lighting on textile color: Controlling quality from the supply chain to retail display G Yaoyuneyong, MA Moore Textil. Light Ind. Sci. Technol 5, 16-28, 2016 | 5 | 2016 |
| Inclusivity in sports: Fan attitudes and behaviors towards nonbinary athletes AB Elmadag, G Yaoyuneyong, B Burgess International Journal of Sports Marketing and Sponsorship, 2022 | 4 | 2022 |
Jamye FosterProfessor of Marketing, University of Southern MississippiVerified email at usm.edu
