| Reframing the discount as a comparison against the sale price: does it make the discount more attractive? A Guha, A Biswas, D Grewal, S Verma, S Banerjee, J Nordfält Journal of Marketing Research 55 (3), 339-351, 2018 | 80 | 2018 |
| Overcoming the challenge of low familiarity: Can a weakly familiar brand signal quality with exceptionally strong warranty? S Dutta, S Banerjee, A Johnson, A Biswas Journal of Business Research 141, 737-754, 2022 | 11 | 2022 |
| Making a good thing even better? The impact of claim congruency on competing product goals and consumer evaluations AH Tangari, S Banerjee, S Verma Journal of Business Research 101, 12-22, 2019 | 7 | 2019 |
| Reframing the Price Discount Using the Sale Price as the Referent: Does it Make the Price Discount More Attractive? A Guha, A Biswas, D Grewal, S Verma, S Banerjee, J Nordfält J ournal of Marketing Research 55 (3), 339-51, 2018 | 5 | 2018 |
| Rethink and retool: marketing mix strategies in response to COVID-19 C Nguyen, J Anderson, S Banerjee Business Forum 28, 30, 2021 | 4 | 2021 |
| Unfamiliar Brands and Exaggerated Warranty: Is It a Recipe for Success?–Structured Abstract A Johnson, S Banerjee, S Dutta Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 3 | 2017 |
| Debunking fake ad claims: the moderating role of gender S Banerjee, JF Rocereto, H Kwak, A Pandey International Journal of Advertising 42 (8), 1352-1376, 2023 | 1 | 2023 |
| The effect of evidence in nonprofit donation requests: how does mindset play a role? A Koksal, A Johnson, S Banerjee, S Dutta Journal of Marketing Communications 29 (6), 597-615, 2023 | 1 | 2023 |
| The effect of drip pricing on consumers fairness perceptions S Banerjee Wayne State University, 2018 | 1 | 2018 |
| The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice S Banerjee, S Dutta, A Biswas, H Kwak International Journal of Advertising 43 (2), 254-285, 2024 | | 2024 |
Swati VermaAssociate Professor of Marketing, Lawrence Technological UniversityVerified email at ltu.edu
