Vili Lehdonvirta

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Mark Graham, Professor of Internet Ge...Oxford Internet , University of OxfordVerified email at oii.ox.ac.uk
Tatsuo NakajimaWaseda UniversityVerified email at waseda.jp
Isis Amelie HjorthResearcher, Oxford Internet Institute, University of Oxford; Junior Research Fellow, Kellogg CollegeVerified email at oii.ox.ac.uk
Alex J. WoodEconomic Sociologist, University of BirminghamVerified email at bham.ac.uk
Hiroaki KimuraWaseda UniversityVerified email at dcl.cs.waseda.ac.jp
Otto KässiETLAVerified email at etla.fi
Helena BarnardProfessor, Gordon Institute of Business Science (GIBS), University of PretoriaVerified email at gibs.co.za
Juho HamariGamification Group, UNITE Flagship, Tampere UniversityVerified email at uta.fi
Mirko ErnkvistJan Wallander Postdoctoral Researcher, The Ratio Institute, StockholmVerified email at ratio.se
Pekka RäsänenProfessor, Economic Sociology, University of Turku, FinlandVerified email at utu.fi
Yefeng LiuAlipay, Alibaba GroupVerified email at alibaba-inc.com
Todorka AlexandrovaInstitute of Mathematics and Informatics, Bulgarian Academy of SciencesVerified email at math.bas.bg
Tetsuo YamabeResearch Associate, Waseda UniversityVerified email at dcl.info.waseda.ac.jp
Terhi-Anna WilskaUniversity of JyväskyläVerified email at jyu.fi
Edward CastronovaIndiana UniversityVerified email at indiana.edu
Fabian StephanyOxford Internet Institute - University of Oxford, Universitá Bocconi, University of CambridgeVerified email at oii.ox.ac.uk
Mikael JohnsonAalto UniversityVerified email at aalto.fi
Jonathan BrightAssociate Professor, University of Oxford, Senior Research Fellow, Oxford Internet InstituteVerified email at oii.ox.ac.uk
Greetje F. CorporaalResearch Fellow and British Academy Postdoctoral FellowVerified email at sbs.ox.ac.uk
Michael DunnAssistant Professor, Skidmore CollegeVerified email at skidmore.edu

Vili Lehdonvirta

Professor of Economic Sociology and Digital Social Research, University of Oxford

Verified email at oii.ox.ac.uk - Homepage

digital economy economic sociology online labour markets platform economy


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Digital labour and development: impacts of global digital labour platforms and the gig economy on worker livelihoods M Graham, I Hjorth, V Lehdonvirta Transfer: European review of labour and research 23 (2), 135-162, 2017	489	2017
Game design as marketing: How game mechanics create demand for virtual goods J Hamari, V Lehdonvirta International Journal of Business Science & Applied Management 5 (1), 14-29, 2010	431	2010
Virtual item sales as a revenue model: identifying attributes that drive purchase decisions V Lehdonvirta Electronic commerce research 9 (1), 97-113, 2009	418	2009
Good gig, bad gig: Autonomy and algorithmic control in the global gig economy AJ Wood, M Graham, V Lehdonvirta, I Hjorth Work, Employment and Society 33 (1), 56-75, 2019	408	2019
Online labour index: Measuring the online gig economy for policy and research O Kässi, V Lehdonvirta Technological forecasting and social change 137, 241-248, 2018	233	2018
Knowledge map of the virtual economy: Converting the virtual economy into development potential V Lehdonvirta, M Ernkvist World Bank, 2011	171*	2011
Virtual consumerism: case habbo hotel V Lehdonvirta, TA Wilska, M Johnson Information, communication & society 12 (7), 1059-1079, 2009	165	2009
Flexibility in the gig economy: managing time on three online piecework platforms V Lehdonvirta New Technology, Work and Employment 33 (1), 13-29, 2018	154	2018
Virtual worlds don't exist: Questioning the dichotomous approach in MMO studies V Lehdonvirta Game Studies 10 (1), 2010	152	2010
Designing motivation using persuasive ambient mirrors T Nakajima, V Lehdonvirta Personal and ubiquitous computing 17 (1), 107-126, 2013	146	2013
Workers of the Internet unite? Online freelancer organisation among remote gig economy workers in six Asian and African countries AJ Wood, V Lehdonvirta, M Graham New Technology, Work and Employment 33 (2), 95-112, 2018	128	2018
How do young people identify with online and offline peer groups? A comparison between UK, Spain and Japan V Lehdonvirta, P Räsänen Journal of Youth Studies 14 (1), 91-108, 2011	116	2011
Virtual economies: Design and analysis V Lehdonvirta, E Castronova MIT Press, 2014	112	2014
Algorithms that divide and unite: delocalisation, identity and collective action in ‘microwork’ V Lehdonvirta Space, place and global digital work, 53-80, 2016	110	2016
Networked but commodified: The (dis) embeddedness of digital labour in the gig economy AJ Wood, M Graham, V Lehdonvirta, I Hjorth Sociology 53 (5), 931-950, 2019	109*	2019
The risks and rewards of online gig work at the global margins M Graham, V Lehdonvirta, A Wood, H Barnard, I Hjorth, P D Simon Oxford Internet Institute, 2017	104	2017
A history of the digitalization of consumer culture V Lehdonvirta Digital virtual consumption 23 (11), 2012	103	2012
Real-money trade of virtual assets: ten different user perceptions V Lehdonvirta Proceedings of Digital Arts and Culture (DAC 2005), IT University of …, 2005	103	2005
Reflecting human behavior to motivate desirable lifestyle T Nakajima, V Lehdonvirta, E Tokunaga, H Kimura Proceedings of the 7th ACM conference on Designing interactive systems, 405-414, 2008	102	2008
Using individual, social and economic persuasion techniques to reduce CO₂ emissions in a family setting M Shiraishi, Y Washio, C Takayama, V Lehdonvirta, H Kimura, ... Proceedings of the 4th International Conference on Persuasive Technology, 1-8, 2009	94	2009

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