| Managing global megaprojects: Complexity and risk management I Kardes, A Ozturk, ST Cavusgil, E Cavusgil International business review 22 (6), 905-917, 2013 | 377 | 2013 |
| Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics SH Seggie, E Cavusgil, SE Phelan Industrial Marketing Management 36 (6), 834-841, 2007 | 300 | 2007 |
| Dynamic capabilities view: Foundations and research agenda E Cavusgil, SH Seggie, MB Talay Journal of marketing theory and practice 15 (2), 159-166, 2007 | 254 | 2007 |
| Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation SL Martin, RG Javalgi, E Cavusgil International business review 26 (3), 527-543, 2017 | 236 | 2017 |
| Product innovativeness dimensions and their relationships with product advantage, product financial performance, and project protocol RC McNally, E Cavusgil, RJ Calantone Journal of Product Innovation Management 27 (7), 991-1006, 2010 | 230 | 2010 |
| International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities D Buccieri, RG Javalgi, E Cavusgil International Business Review 29 (2), 101639, 2020 | 226 | 2020 |
| Do barriers to export vary for born globals and across stages of internationalization? An empirical inquiry in the emerging market of Turkey MM Uner, A Kocak, E Cavusgil, ST Cavusgil International Business Review 22 (5), 800-813, 2013 | 225 | 2013 |
| The innovativeness of born-globals and customer orientation: Learning from Indian born-globals D Kim, C Basu, GM Naidu, E Cavusgil Journal of Business Research 64 (8), 879-886, 2011 | 156 | 2011 |
| Does IT alignment between supply chain partners enhance customer value creation? An empirical investigation D Kim, ST Cavusgil, E Cavusgil Industrial Marketing Management 42 (6), 880-889, 2013 | 152 | 2013 |
| Antecedents and outcomes of digital platform risk for international new ventures’ internationalization D Kim, E Cavusgil Journal of World Business 55 (1), 101021, 2020 | 132 | 2020 |
| The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions S Yayla, S Yeniyurt, C Uslay, E Cavusgil International Business Review 27 (6), 1105-1115, 2018 | 128 | 2018 |
| Reflections on international marketing: destructive regeneration and multinational firms ST Cavusgil, E Cavusgil Journal of the Academy of Marketing Science 40, 202-217, 2012 | 108 | 2012 |
| Middle-class consumers in emerging markets: Conceptualization, propositions, and implications for international marketers ST Cavusgil, S Deligonul, I Kardes, E Cavusgil Journal of International Marketing 26 (3), 94-108, 2018 | 105 | 2018 |
| An investigation of the black-box supplier integration in new product development Y Zhao, E Cavusgil, ST Cavusgil Journal of Business Research 67 (6), 1058-1064, 2014 | 105 | 2014 |
| Complements or substitutes? Internal technological strength, competitor alliance participation, and innovation development S Xu, F Wu, E Cavusgil Journal of Product Innovation Management 30 (4), 750-762, 2013 | 104 | 2013 |
| The impact of supply chain integration on brand equity D Kim, E Cavusgil Journal of Business & Industrial Marketing 24 (7), 496-505, 2009 | 102 | 2009 |
| A protection motivation explanation of base-of-pyramid consumers' environmental sustainability G Zhao, E Cavusgil, Y Zhao Journal of Environmental Psychology 45, 116-126, 2016 | 73 | 2016 |
| Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships YHS Liu, S Deligonul, E Cavusgil, JS Chiou Journal of Business Research 90, 171-185, 2018 | 65 | 2018 |
| Effective global strategy implementation: structural and process choices facilitating global integration and coordination A Yaprak, S Xu, E Cavusgil Management International Review 51, 179-192, 2011 | 63 | 2011 |
| The role of economic and normative signals in international prosocial crowdfunding: An illustration using market orientation and psychological capital VE Jancenelle, RRG Javalgi, E Cavusgil International Business Review 27 (1), 208-217, 2018 | 62 | 2018 |
