Vikas Mittal

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Karen Page WinterichProfessor of Marketing, Gerald I. Susman Professor in Sustainability, Penn State UniversityAdresse e-mail validée de psu.edu
Shrihari SridharSenior Associate Dean of Mays Business School, Texas A&M University | Editor-in-Chief, Journal ofAdresse e-mail validée de mays.tamu.edu
Michael TsirosUniversity of MiamiAdresse e-mail validée de miami.edu
Yinlong Zhanguniversity of texas at san antonioAdresse e-mail validée de utsa.edu
Eugene W AndersonUniversity of PittsburghAdresse e-mail validée de pitt.edu
Kyuhong HanAssociate Professor of Marketing, Korea UniversityAdresse e-mail validée de korea.ac.kr
J Jeffrey InmanKatz Graduate School of Business - University of PittsburghAdresse e-mail validée de katz.pitt.edu
Jihye JungUniversity of Texas at San AntonioAdresse e-mail validée de utsa.edu
Howard B. DegenholtzUniversity of PittsburghAdresse e-mail validée de pitt.edu
Christopher GroeningKent State UniversityAdresse e-mail validée de kent.edu
Markus BlutProfessor of Marketing, Durham UniversityAdresse e-mail validée de durham.ac.uk
Lawrence FeickProfessor of Business Administration, University of PittsburghAdresse e-mail validée de pitt.edu
Pandu TadikamallaKatz Graduate School of BusinessAdresse e-mail validée de katz.pitt.edu
Yixing ChenUniversity of Notre DameAdresse e-mail validée de nd.edu
CB BhattacharyaHJ Zoffer Chair of Sustainability and EthicsAdresse e-mail validée de pitt.edu
Kevin Lane KellerTuck School of Business at Dartmouth CollegeAdresse e-mail validée de dartmouth.edu

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Vikas Mittal

Rice University

Adresse e-mail validée de rice.edu - Page d'accueil

Marketing Strategy Strategy-Decision Models B2B Strategy Financial Impact of Strategic Decisions


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Customer engagement behavior: Theoretical foundations and research directions J Van Doorn, KN Lemon, V Mittal, S Nass, D Pick, P Pirner, PC Verhoef Journal of Service Research 13 (3), 253-266, 2010	5645	2010
Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics V Mittal, WA Kamakura Journal of Marketing Research 38 (1), 131-142, 2001	4208	2001
Strengthening the satisfaction-profit chain EW Anderson, V Mittal Journal of Service Research 3 (2), 107-120, 2000	3085	2000
“The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions,” V Mittal, WT Ross Jr., PM Baldasare Journal of Marketing 62 (1), 33-47, 1998	1935	1998
“Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach,” V Mittal, P Kumar, M Tsiros Journal of Marketing 63 (2), 88-101, 1999	1419	1999
Regret: A model of its antecedents and consequences in consumer decision making M Tsiros, V Mittal Journal of consumer Research 26 (4), 401-417, 2000	1090	2000
Assessing the service-profit chain WA Kamakura, V Mittal, F De Rosa, JA Mazzon Marketing Science 21 (3), 294-317, 2002	810	2002
Relating brandand customer perspectives on marketing management T Ambler, CB Bhattacharya, J Edell, KL Keller, KN Lemon, V Mittal Journal of service research 5 (1), 13-25, 2002	685	2002
Dual emphasis and the long-term financial impact of customer satisfaction V Mittal, EW Anderson, A Sayrak, P Tadikamalla Marketing Science 24 (4), 544-555, 2005	532	2005
E-service quality: A meta-analytic review M Blut, N Chowdhry, V Mittal, C Brock Journal of retailing 91 (4), 679-700, 2015	504	2015
Donation behavior toward in-groups and out-groups: The role of gender and moral identity KP Winterich, V Mittal, WT Ross Jr Journal of consumer research 36 (2), 199-214, 2009	499	2009
The impact of positive and negative affect and issue framing on issue interpretation and risk taking V Mittal, WT Ross Jr Organizational Behavior and Human Decision Processes 76 (3), 298-324, 1998	492	1998
CRM implementation: Effectiveness issues and insights T Bohling, D Bowman, S LaValle, V Mittal, D Narayandas, G Ramani, ... Journal of Service research 9 (2), 184-194, 2006	465	2006
Understanding firms’ customer satisfaction information usage NA Morgan, EW Anderson, V Mittal Journal of marketing 69 (3), 131-151, 2005	457	2005
The role of attributions in customer satisfaction: A reexamination M Tsiros, V Mittal, WT Ross Jr Journal of consumer research 31 (2), 476-483, 2004	446	2004
Power distance belief and impulsive buying Y Zhang, KP Winterich, V Mittal Journal of Marketing Research 47 (5), 945-954, 2010	365	2010
Do logo redesigns help or hurt your brand? The role of brand commitment MF Walsh, K Page Winterich, V Mittal Journal of Product & Brand Management 19 (2), 76-84, 2010	360	2010
Customer complaining: the role of tie strength and information control V Mittal, JW Huppertz, A Khare Journal of retailing 84 (2), 195-204, 2008	338	2008
When does recognition increase charitable behavior? Toward a moral identity-based model KP Winterich, V Mittal, K Aquino Journal of Marketing 77 (3), 121-134, 2013	334	2013
When moral identity symbolization motivates prosocial behavior: the role of recognition and moral identity internalization. KP Winterich, K Aquino, V Mittal, R Swartz Journal of applied psychology 98 (5), 759, 2013	329	2013

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