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Associate Professor James E. Richard
Associate Professor James E. Richard
Verified email at vuw.ac.nz
Title
Cited by
Cited by
Year
Corporate image, loyalty, and commitment in the consumer travel industry
JE Richard, A Zhang
Journal of Marketing Management, 2011
2712011
Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis
H Ting, KS Fam, JCJ Hwa, JE Richard, N Xing
Tourism Management 71, 518-529, 2019
1262019
An examination of customer relationship management (CRM) technology adoption and its impact on business-to-business customer relationships
JE Richard, PC Thirkell, SL Huff
Total Quality Management & Business Excellence 18 (8), 927-945, 2007
1252007
Facebook: Investigating the influence on consumer purchase intention
JE Richard, S Guppy
Asian Journal of Business Research 4 (2), 1-15, 2014
1142014
In-store marketing: a strategic perspective
KS Fam, B Merrilees, JE Richard, L Jósza, Y Li, J Krisjanous
Asia Pacific Journal of Marketing and Logistics 23 (2), 165-176, 2011
1022011
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
JE Richard, PG Meuli
Journal of Marketing Management 29 (5-6), 698-719, 2013
962013
Small but sophisticated: Entrepreneurial marketing and SME approaches to brand management
M Renton, U Daellenbach, S Davenport, J Richard
Journal of Research in Marketing and Entrepreneurship 17 (2), 149-164, 2015
672015
Consumer attitude towards sales promotion techniques: a multi-country study
KS Fam, PQ Brito, M Gadekar, JE Richard, U Jargal, W Liu
Asia Pacific Journal of Marketing and Logistics 31 (2), 437-463, 2019
652019
The strategic value of CRM: a technology adoption perspective
JE Richard, PC Thirkell, SL Huff
Journal of Strategic Marketing 15 (5), 421-439, 2007
612007
Intranet portals: Marketing and managing individuals’ acceptance and use
WD Neill, JE Richard
Australasian Marketing Journal 20 (2), 147-157, 2012
562012
Does retail type matter? Consumer responses to channel integration in omni-channel retailing
XJ Lim, JH Cheah, YK Dwivedi, JE Richard
Journal of Retailing and Consumer Services 67, 102992, 2022
522022
Decoding service brand image through user-generated images
M Bakri, J Krisjanous, JE Richard
Journal of Services Marketing 34 (4), 429-442, 2020
402020
CB-SEM latent interaction: Unconstrained and orthogonalized approaches
JH Cheah, MA Memon, JE Richard, H Ting, TH Cham
Australasian marketing journal 28 (4), 218-234, 2020
382020
Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
M Renton, U Daellenbach, S Davenport, R James E
Journal of Brand Management 23, 289-305, 2016
332016
Publishing success of marketing academics: antecedents and outcomes
J Richard, G Plimmer, KS Fam, C Campbell
European Journal of Marketing 49 (1/2), 123-145, 2015
322015
The perfect little bump: does the media portrayal of pregnant celebrities influence prenatal attachment?
J Krisjanous, JE Richard, A Gazley
Psychology & Marketing 31 (9), 758-773, 2014
262014
Exploring brand governance in SMEs: does socialisation provide a means to value creation?
M Renton, JE Richard
Journal of Brand Management 26, 461-472, 2019
252019
The impact of Customer Relationship Management (CRM) technology on business-to-business customer relationships
JE Richard
Victoria University of Wellington, 2008
232008
Entrepreneurship in marketing: Socializing partners for brand governance in EM firms
M Renton, JE Richard
Journal of Business Research 113, 180-188, 2020
202020
Rethinking catalogue and online B2B buyer channel preferences in the education supplies market
JE Richard, F Purnell
Journal of Interactive Marketing 37 (1), 1-15, 2017
182017
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