| Experiential Goods with Network Externalities Effects: An Empirical Study of Online Rating System J Yang, S Mai Journal of Business Research 63, 1050-1057, 2010 | 298 | 2010 |
| Is Social Capital Effective for Online Learning J Lu, J Yang, C Yu Information & Management 50 (7), 507-522, 2013 | 102 | 2013 |
| Did you tell me the truth? The influence of online community on eWOM J Yang, S Mai, J Ben-Ur International Journal of Market Research 54 (3), 369-389, 2012 | 77 | 2012 |
| The Investigation on Dimensions of E-Satisfaction for Online Shoes Retailing S Endo, J Yang, J Park Journal of Retailing and Consumer Services 19 (4), 398–405, 2012 | 65 | 2012 |
| A computer Aided Context Analysis for online Reviews L Simmons, S Conlon, S Mukhopadhyay, J Yang Journal of Computer Information Systems 52 (1), 43-55, 2011 | 62 | 2011 |
| Network Externalities in Online Video Games: An Empirical Analysis Utilizing Online Product Ratings Y Liu, S Mai, J Yang Marketing Letters 26 (4), 679-690, 2015 | 18 | 2015 |
| Primary Product Network Size on Complementary Product Sales: Moderating effects of customer characteristics S Mai, J Yang, H Chen International Journal of Retail & Distribution Management 39 (11), 851-866, 2011 | 18 | 2011 |
| Hedonic Consumption in Virtual Reality J Ben-Ur, S Mai, J Yang Journal of Internet Commerce 14 (3), 406-423, 2015 | 15 | 2015 |
| Intrinsic Cultural Factors That Helped Vietnam Overcome the COVID-19 Pandemic Compared with Other Countries. NC Pham, Y Li, C Schapsis, T Hossain, HH Pham, D Fischer, J Yang Asia Pacific Journal of Health Management 15 (3), 7-12, 2020 | 12 | 2020 |
| African American patients' attitudes toward proactive health behaviors after exposure to direct-to-consumer advertising Y Yang, DR Gourley, GA Gourley, RJ Faris, RJ Womeodu, J Yang, ... Journal of the National Medical Association 102 (5), 408-415, 2010 | 9 | 2010 |
| What Matters the Most? The Key Factors That Lead to a New Service Adoption J Yang, J Park, S Endo Human Factors and Ergonomics in Manufacturing & Service Industries 26 (6 …, 2016 | 5 | 2016 |
| Public Library Partners With MBA Class for Market Research Project J Kennerly, M Pettigrew, J Yang Marketing Library Services 32 (2), 1-7, 2018 | | 2018 |
| Third Party Distributor in the Hotel Industry: An Analytical Study of Their Contract Design J Yang International Journal of Intercultural Information Management 2 (3), 263-273, 2010 | | 2010 |
| Modeling the diffusion process with Indirect Network Externalities J Yang Journal of Information Systems Technology and Planning 3 (5), 1-13, 2010 | | 2010 |
Joseph Ben-urProfessor in Marketing, University of Houston - VictoriaVerified email at uhv.edu
