| Market orientation, creativity, and new product performance in high-technology firms S Im, JP Workman Jr Journal of Marketing 68 (2), 114-132, 2004 | 1650 | 2004 |
| Marketing's influence within the firm C Homburg, JP Workman Jr, H Krohmer Journal of Marketing 63 (2), 1-17, 1999 | 771 | 1999 |
| Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure C Homburg, JP Workman Jr, O Jensen Journal of the Academy of Marketing Science 28 (4), 459-478, 2000 | 691 | 2000 |
| A configurational perspective on key account management C Homburg, JP Workman Jr, O Jensen Journal of Marketing 66 (2), 38-60, 2002 | 679 | 2002 |
| Marketing's limited role in new product development in one computer systems firm JP Workman Jr Journal of Marketing Research 30 (November), 405-421, 1993 | 565 | 1993 |
| Marketing organization: an integrative framework of dimensions and determinants JP Workman Jr, C Homburg, K Gruner Journal of Marketing 62 (3), 21-41, 1998 | 524 | 1998 |
| Strategic consensus and performance: the role of strategy type and market‐related dynamism C Homburg, H Krohmer, JP Workman. Jr Strategic management journal 20 (4), 339-357, 1999 | 502 | 1999 |
| Intraorganizational determinants of key account management effectiveness JP Workman Jr, C Homburg, O Jensen Journal of the Academy of Marketing Science 31 (1), 3-21, 2003 | 421 | 2003 |
| Antecedents and consequences of creativity in product innovation teams S Im, MM Montoya, JP Workman Jr Journal of Product Innovation Management 30 (1), 170-185, 2013 | 360 | 2013 |
| A strategy implementation perspective of market orientation C Homburg, H Krohmer, JP Workman Jr Journal of Business Research 57 (12), 1331-1340, 2004 | 339 | 2004 |
| Should marketing be cross-functional? Conceptual development and international empirical evidence H Krohmer, C Homburg, JP Workman Jr Journal of Business Research 55 (6), 451-465, 2002 | 275 | 2002 |
| Engineering's interactions with marketing groups in an engineering-driven organization JP Workman IEEE transactions on engineering management 42 (2), 129-139, 1995 | 83 | 1995 |
| Wikis in the classroom: opportunities and challenges JP Workman Jr Marketing Education Review 18 (1), 19-24, 2008 | 56 | 2008 |
| Collaborating to cheat: a game theoretic exploration of academic dishonesty in teams K Briggs, JP Workman Jr, A York Academy of Management Learning & Education 12 (1), 4-17, 2013 | 52 | 2013 |
| The impact of creativity on new product success S Im, JP Workman American Marketing Association. Conference Proceedings 11, 198, 2000 | 31 | 2000 |
| Factors contributing to marketing‘s limited role in product development in many high-tech firms JP Workman Jr Journal of Market-Focused Management 2 (3), 257-279, 1998 | 28 | 1998 |
| When marketing should follow instead of lead JP Workman, Jr Marketing Management 2 (2), 9-19, 1993 | 27 | 1993 |
| Use of electronic media in a participant observation study JP Workman, Jr Qualitative Sociology 15 (4), 419-425, 1992 | 24 | 1992 |
| Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich C Homburg, H Krohmer, JP Workman Jr DBW: Die Betriebswirtschaft 60 (1), 78-96, 2000 | 15 | 2000 |
| Using electronic media to support fieldwork in a corporate setting JP Workman SAGE FOCUS EDITIONS 175, 65-65, 1995 | 10 | 1995 |
Christian HomburgLehrstuhl für Business-to-Business Marketing, Sales & PricingBestätigte E-Mail-Adresse bei bwl.uni-mannheim.de
