| Wearable technologies: The role of usefulness and visibility in smartwatch adoption SHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S Lade Computers in Human Behavior 65, 276-284, 2016 | 642 | 2016 |
| What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain SHW Chuah, M Marimuthu, J Kandampully, A Bilgihan Journal of retailing and consumer services 36, 124-136, 2017 | 209 | 2017 |
| Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust SHW Chuah, D El-Manstrly, ML Tseng, T Ramayah Journal of Cleaner Production 262, 121348, 2020 | 203 | 2020 |
| "Stop the unattainable ideal for an ordinary me!” Fostering parasocial relationships with social media influencers: The role of self-discrepancy ECX Aw, SHW Chuah Journal of Business Research 132, 146-157, 2021 | 159 | 2021 |
| Why and who will adopt extended reality technology? Literature review, synthesis, and future research agenda SHW Chuah Literature Review, Synthesis, and Future Research Agenda (December 13, 2018), 2018 | 151 | 2018 |
| The future of service: The power of emotion in human-robot interaction SHW Chuah, JCE Yu Journal of Retailing and Consumer Services 61, 102551, 2021 | 150 | 2021 |
| Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty SHW Chuah, PA Rauschnabel, M Marimuthu, R Thurasamy, B Nguyen Journal of Service Theory and Practice 27 (3), 616-641, 2017 | 138 | 2017 |
| How functional and emotional ads drive smartwatch adoption: The moderating role of consumer innovativeness and extraversion N Krey, SHW Chuah, T Ramayah, PA Rauschnabel Internet Research 29 (3), 578-602, 2019 | 108 | 2019 |
| The effect of perceived value on the loyalty of Generation Y mobile internet subscribers: A proposed conceptual framework HW Chuah, M Marimuthu, T Ramayah Procedia-Social and Behavioral Sciences 130, 532-541, 2014 | 98 | 2014 |
| Unveiling the complexity of consumers’ intention to use service robots: An fsQCA approach SHW Chuah, ECX Aw, D Yee Computers in Human Behavior 123, 106870, 2021 | 94 | 2021 |
| A silver lining in the COVID-19 cloud: Examining customers' value perceptions, willingness to use and pay more for robotic restaurants SHW Chuah, ECX Aw, CF Cheng Journal of Hospitality Marketing & Management, 2021 | 89 | 2021 |
| You inspire me and make my life better: Investigating a multiple sequential mediation model of smartwatch continuance intention SHW Chuah Telematics and Informatics 43, 101245, 2019 | 70 | 2019 |
| Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention ECX Aw, SHW Chuah, MF Sabri, NK Basha Journal of Retailing and Consumer Services 58, 102288, 2020 | 63 | 2020 |
| Be my friend! Fostering parasocial relationships with social media influencers: Findings from PLS-SEM and fsQCA ECX Aw, GHW Tan, SHW Chuah, KB Ooi, N Hajli Information Technology & People, 2022 | 62 | 2022 |
| Wearable XR-technology: literature review, conceptual framework and future research directions SHW Chuah International journal of technology marketing 13 (3-4), 205-259, 2019 | 59 | 2019 |
| What is holding customers back? Assessing the moderating roles of personal and social norms on CSR’S routes to Airbnb repurchase intention in the COVID-19 era SHW Chuah, RY Sujanto, J Sulistiawan, ECX Aw Journal of Hospitality and Tourism Management 50, 67-82, 2022 | 57 | 2022 |
| Factors influencing the adoption of sharing economy in B2B context in China: Findings from PLS-SEM and fsQCA SHW Chuah, ML Tseng, KJ Wu, CF Cheng Resources, Conservation & Recycling 175, 105892, 2021 | 42 | 2021 |
| Lord, please save me from my sins! Can CSR mitigate the negative impacts of sharing economy on consumer trust and corporate reputation? SHW Chuah, SM Rasoolimanesh, ECX Aw, ML & Tseng Tourism Management Perspectives 41, 100938, 2022 | 30 | 2022 |
| Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage? NK Basha, ECX Aw, Chuah, S H. W Technology in Society 69, 101952, 2022 | 28 | 2022 |
| Exploring service quality, customer satisfaction and customer loyalty in the Malaysian mobile telecommunication industry CH Wen, MF Hilmi 2011 IEEE Colloquium on Humanities, Science and Engineering, 733-738, 2011 | 28 | 2011 |
