| Brand love is in the heart: Physiological responding to advertised brands W Maxian, SD Bradley, W Wise, EN Toulouse Psychology & Marketing 30 (6), 469-478, 2013 | 150 | 2013 |
| In search of Lovemarks: The semantic structure of brands SD Bradley, W Maxian, TC Laubacher, M Baker Proceedings of the American Academy of Advertising, 42-49, 2007 | 37 | 2007 |
| Power to the people? Emotional components of media power, mobile ICTs, and their potential to alter individual-media dependency relations W Maxian Mass Communication and Society 17 (2), 274-298, 2014 | 18 | 2014 |
| Emotion trumps attention: Using prepulse startle probe methodology to assess cognitive processing of television SD Bradley, W Maxian, WT Wise, JD Freeman Communication Methods and Measures 2 (4), 313-322, 2008 | 6 | 2008 |
| Love is in the heart: Physiological responding to preferred brands W Maxian, N Siegrist, W Wise, JD Freeman, K Altman, SD Bradley American Academy of Advertising. Conference. Proceedings (Online), 57, 2008 | 3 | 2008 |
| Physiological responses as a measure of effectiveness of brand placements in video games H Gangadharbatla, S Bradley, W Wise, B Nutting, K Brown, W Maxian, ... American Academy of Advertising. Conference. Proceedings (Online), 63, 2008 | 2 | 2008 |
| Interactive effects of camera change induced orienting reflex and acoustic induced startle reflex in affective television content SD Bradley, W Maxian, TC Laubacher, A Lang Psychophysiology 43, S26-S26, 2006 | 1 | 2006 |
| Startle Reflex Trumps SCR at Indexing Arousal During Active Imagery Task Without Cued Action Units W Maxian PSYCHOPHYSIOLOGY 51, S21-S21, 2014 | | 2014 |
| UTILIZING IMAGERY INDUCTION TO TEST FOR EMOTIONAL RESPONSES TO MEDIA APPROACH AND AVOIDANCE W Maxian PSYCHOPHYSIOLOGY 47, S33-S34, 2010 | | 2010 |
| The effects of controlled attention to television on physiological arousal and heart rate JD Freeman, WT Wise, W Maxian, KR Brown, BH Nutting, SD Bradley PSYCHOPHYSIOLOGY 45, S57-S57, 2008 | | 2008 |
| Physiological correlates in the assessment of the perceived reality of fictional narratives WT Wise, EN Siegrist, JD Freeman, W Maxian, SD Bradley PSYCHOPHYSIOLOGY 45, S31-S31, 2008 | | 2008 |
| Using the startle reflex to assess emotional reactions to goal-oriented media use W Maxian PSYCHOPHYSIOLOGY 45, S31-S31, 2008 | | 2008 |
