Arthur Asa Berger
Arthur Asa Berger
Professor Emeritus Broadcast and Electronic Communication Arts
Verified email at sfsu.edu
Title
Cited by
Cited by
Year
Media and communication research methods: An introduction to qualitative and quantitative approaches
AA Berger
Sage Publications, 2018
15832018
Media analysis techniques
AA Berger
Sage Publications, 2017
14852017
Media research techniques
AA Berger
Sage, 1998
7731998
Narratives in popular culture, media, and everyday life
AA Berger
Sage, 1997
7731997
The strategy of desire
E Dichter
Transaction Publishers, 1960
6261960
An anatomy of humor
AA Berger
Routledge, 2017
5432017
Signs in contemporary culture: An introduction to semiotics
AA Berger, AA Berger
Longman, 1984
4281984
Ads, fads, and consumer culture: Advertising's impact on American character and society
AA Berger
Rowman & Littlefield Publishers, 2020
3662020
Seeing Is Believing: An Introduction to Visual Communication.
AA Berger
Mayfield Publishing Company, 1240 Villa Street, Mountain View, CA 94041., 1989
3501989
Pengantar Semiotika: Tanda-tanda dalam Kebudayaan Kontemporer
AA Berger
Tiara Wacana, 2010
3482010
Cultural criticism: A primer of key concepts
AA Berger
Sage Publications, 1995
3461995
Laughter and liberation
H Mindess
Routledge, 2017
3162017
Essentials of mass communication theory
AA Berger
Sage, 1995
3151995
Popular culture genres: Theories and texts
AA Berger
Sage, 1992
2801992
Social media and consumer engagement: a review and research agenda
V Barger, JW Peltier, DE Schultz
Journal of Research in Interactive Marketing, 2016
2742016
Video games: A popular culture phenomenon
AA Berger
Transaction Publishers, 2002
2152002
Tanda-tanda dalam kebudayaan kontemporer
AA Berger, MD Marianto, Sunarto, I Rosyidi
PT Tiara Wacana, 2000
2112000
Anatomy of the joke
AA Berger
Journal of Communication 26 (3), 113-115, 1976
2091976
Media and society: A critical perspective
AA Berger
Rowman & Littlefield Publishers, 2012
1772012
The Comic-Stripped American: What Dick Tracy, Blondie, Daddy Warbucks, and Charlie Brown Tell Us About Ourselves
AA Berger
Penguin Group, 1974
1671974
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Articles 1–20